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M Print: BMW uses M6 Coupe as a Marketing Printing Press on the Track – Video

posted by Malcolm Hogan  
Filed under Automotive, BMW, Video

Automotive marketing teams always try to be the most creative in demonstrating the craft of their vehicles. BMW has taken marketing to another level with the help of a customized inking rig fitted on a new 560 horsepower twin-turbo V8 M6 Coupe at the BMW Performance Driving School to literally lay down tread marks onto many sheets of paper – all the while reaching 60 mph from a dead stop in 4.1 seconds.

For years BMW has pushed the marketing envelop, especially when it comes to the performance oriented M Motorsport vehicles. This time they do it in a literal sense by mailing out these ‘M Printed’ cards to potential customers and current BMW owners. We will let you know when we get ours in the mail. Hit up the video below for an exclusive look at the making of this creative marketing campaign. Enjoy!

UPDATE: We received our ‘M Print’ in the mail…

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