GM Agrees to Sell Saturn Brand to Penske

Saturn owners are some of the most loyal automotive consumers that you will find. The initiation of that same type of loyalty was rolled out in a car company that was just “different” as their slogan stated at one time, “Saturn: A Different Kind of Car Company”.

Current owners of Saturn vehicles begged and pleaded for General Motors not to sell the brand off but despite all of the efforts and GM’s current bankruptcy status, the Saturn brand has to find a new owner. Since the bankruptcy status of General Motors has taken first place in recent news headlines, we witness massive changes in what was one of the biggest automotive companies around. General Motors has said today that they will agree to sell the Saturn brand to Penske. As you may already know, Penske is owned and run by entrepreneur Roger Penske, who seeks to purchase Saturn for $100 to $200 million.

Read more…

Sell-Off of Saturn Brand Accelerated by GM

General Motors Corp.’s Saturn brand will be either sold off or phased out by the end of this year. Earlier announcements said that it would have been at least 2 years before Saturn would technically “go anywhere”.

Saturn’s General Manager, Jill Lajdziak, said the brand, once billed as a different kind of car company, most likely will be sold, given the interest of several buyers who have surfaced. The decision to “off” Saturn this soon was mostly due to all of the talks surfacing of potential buyers. That will allow GM to restructure faster and thus helping to grow the company. Read more…

Saturn Owners to GM: “Please Don’t Leave Us”

The Saturn nameplate use to be known as a type of automotive brotherhood when it comes to its loyal owners. Lately many Saturn owners have expressed their opposition of GM possibly eliminating the nameplate as they try to restructure.

Just think, TV would not be TV without those awesome Saturn commercials. Okay, I am just kidding. I can say this because I do not drive a Saturn but I totally respect the togetherness that the owners share. I think Saturn was known for revolutionizing the dent resistant panels and the “price you see is the price you pay” deal. Not bad ideas at all. Hopefully GM will reconsider after they see the long petition lists that many Saturn fan-sites are signing. Maybe if they all donated $1 they could help bailout GM… wishful thinking. No pun intended.