2009 New York International Auto Show: Hyundai Equus

I had to do a double take to make sure this was not the new Lexus LS460 on display at the New York International Auto Show. Come to find out it was the Hyundai Equus.

Sources such as InsideLine have reported that Hyundai has plans to bring the Equus to North America in the next two to three years. Featured at the 2009 New York International Auto Show is the full sized, and I mean FULL SIZED, Hyundai Equus. The price is estimated to start at $96,000 in the current condition. Hopes are that once it reaches the states is it will cost a lot less considering the other cars that it is put up against. I realize Hyundai is the “stuff” now but almost $100K for a Hyundai in America, we have yet to have an economy to support such a thing. I may be forced to take my $100K and buy a new BMW 7-series with more gadgets than you could ever imagine vs. buying a $100K Hyundai.

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Hyundai Equus: Official Images and Information

It is no doubt in my mind that Hyundai, pronounced like “Sunday”, is taking a stab in the daylight at Lexus, BMW, Audi and maybe even Mercedes Benz with its new luxury sedans and forward thinking. The Hyundai Sonata was clearly not enough to take aim at the Goliaths of the auto industry but the Hyundai Genesis surly cut someone pretty deep. The new soon-to-come Hyundai Equus may be Hyundai’s point-blank-range sniper aimed directly at the big dogs.

More information and official images below…

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Hyundai’s Phatness: Hyundai VI Equus sketches

Hyundai has released sketches of what their next generation flagship sedan should look like. I saw this on some other blogs online and I could not resist posting the sketched images because I truly admire what Hyundai is doing. Many have said it could not be done by a Korean car company but they have really grasped a market here in America and abroad.

The Hyundai Equus was first made back in 1998 believe it or not and has not been changed much. It was originally developed in part with Mitsubishi and was named the Proudia in Japan although originally produced for the South Korean market. It may also be known as the Hyundai Centennial.

The Hyundai VI Equus sports rear wheel drive and is much bigger than it’s predecessors. Some believe this may be a long wheel base version of the Genesis but is thought to be a replacement for the outgoing Equus which could be slated for an American debut one day in the future.