Lotus Evora Unveiling in Jacksonville at World Imports

Company founder Colin Chapman’s apocryphal credo – “simplicate and add lightness” – may have to be amended in honor of Lotus’ new 2+2, the Evora. Of course, “complicate and add relaxation” doesn’t sound as good, but that’s what the new car does, with excellent, possibly even brilliant results that will tempt not just the Lotus faithful, but more than a few Porsche 911 intenders.

Lotus has lived on the razor’s edge most of its 61-year existence but has enjoyed some of its greatest sales since the introduction of the extraordinary Elise in 1995. That car led many Lotus fans’ eyes to tear up, for here again was a revolutionary Lotus – with its rigid, safe and easily configurable aluminum tub chassis – a technological beacon that pointed the way forward for other low-volume manufacturers (notably Aston Martin, which has adopted the concept throughout its lineup) and restored the Norfolk carmaker to its place at the forefront of sports car technology.

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Preview: 2010 Lotus Evora

Lotus has been known for some time now to make cars that handle like they are on rails. In a way they seem like street legal racing carts but I would not want to diminish the true value of a Lotus by calling them go-carts. The new 2010 Lotus Evora is additional proof in that Lotus is serious about performance and tickling the fancy of true car enthusiasts.

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