Bespoke Personalization Helps Rolls Royce Sell Cars

In 2005, the sales rate for cars built under Rolls-Royce’s bespoke personalization program was only impressive in certain market segments. Customers in the Middle East wanted personalized cars, so 75 percent of 2005 Phantom models sold in the region were built as bespoke models. North American buyers, however, seemed indifferent to the idea of a personalized Rolls-Royce, with only 30 percent choosing bespoke options. Read more

With Maybach Winding Down, Bentley Pursues Its Customers

After years of losing money with its flagship Maybach brand, Daimler has decided to shutter its ultra-premium car line. Instead, Mercedes-Benz will step up its game with a higher-end series of S-Class models, including a range-topping Pullman variant. By Daimler’s reasoning, existing Maybach customers will be happy with an upscale S-Class, as long as it’s content-rich (and expensive). Read more

Mini Car, Maxi Sticker: Mini Inspired by Goodwood Priced

Last April we told you about the upcoming “Mini Inspired by Goodwood,” the illegitimate love child of a one-night-stand between a Rolls Royce and a Mini Cooper. It’s got almost everything you’d expect to find inside a Rolls-Royce, but in scaled-down proportions. Wool mats? Check. Leather-topped Walnut Burr dash? Check. Cornsilk leather interior? Yeah, it’s got that, too. It doesn’t make the seamless power of a Rolls Royce, but it does come with the 181 horsepower turbocharged engine from the Mini Cooper S. Read more

Mini Partners With Rolls-Royce On The Goodwood

If two automakers were ever at opposite ends of the automotive spectrum, they’d be Mini and Rolls-Royce. Mini makes compact but amusing hatchbacks for the great unwashed masses, while Rolls-Royce builds luxurious motorcars for the well-heeled. You probably wouldn’t want to park a Rolls-Royce Phantom Drophead Coupe on the streets of Manhattan overnight, but on the other hand you wouldn’t want to roll up to Monte Carlo’s Hotel de Paris in a Mini Cooper. It’s all about expectations, I suppose. Read more

Recession? Not In The United Arab Emirates

While the majority of us are combing couch cushions for spare change and living on a diet of ramen and peanut butter, things are different in the United Arab Emirates. Sure, they’re feeling the pinch of global belt tightening, but it’s a slightly different reality in the oil rich nation. Hard times mean that you buy a used Pagani Zonda instead of that new Bugatti Veyron SuperSport you had your heart set on. Need proof? The region accounts for 15% of Rolls Royce sales worldwide, so it stands to reason that the uber-luxury manufacturer would open a flagship store in Abu Dhabi, UAE. The showroom alone is nearly 10,000 square feet, which is room enough to display five Rolls-Royce models, house a coffee bar and a customer configuration lounge. It’s also linked to an equally impressive state-of-the-art service facility, supporting customers throughout the Middle East. Read more

Rolls-Royce To Show Electric Phantom In Geneva

There are certain things in my life I consider absolutes: I never want to see Roseanne Barr naked, I’m never again going to eat Brussels sprouts, I’m never going to buy a sports car with a slushbox and Rolls-Royce should never build an electric car. Let’s be honest here: no one needs a Rolls-Royce, and the brand has always been the equivalent of a socio-economic single digit salute. They’re about as far from politically correct as an automaker can get, at least until someone builds a car that runs on spotted owls and endangered desert tortoises. Read more

Ghost Caught In Action – Rolls-Royce Ghost Preview Video

I’m not sure what is so Ghost-like about Rolls-Royce’s newest vehicle. Expected to be their bestselling car, the new Rolls-Royce Ghost offers what would be expected from a real Ghost, secretive serenity.

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Hamann Rolls Royce Phantom & Drophead Images

Hamann is a serious German tuner that has pumped out some of the sickest looking BMW’s, Aston Martin’s and now they have tricked-out the Rolls Royce Phantom.

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