2012 Scion iQ Priced From $16k; Will Personality Help Sell It?

On paper, the specs for Scion’s new minicar, the iQ, don’t seem all that impressive. It delivers decent fuel economy (37 mpg combined), but it’s not that much better than the similarly priced Ford Fiesta, which is imminently more practical. It’s not even close to the lowest priced car on the market, since the new Nissan Versa sedan undercuts it by $5,000 in base trim. It comes well equipped, but so does the new Hyundai Accent, which costs just a few hundred dollars more in range-topping SE trim. Sure, the 2012 Scion iQ is small enough to make a Mini seem like an SUV and it’s got the whole cute thing going for it, but will novelty be enough to sell units? Read more

Scion’s “Radio 17″ Revs Up With Fresh Music Stations

We know that Scion is one of the latest youth crazed Automotive Makes. Toyota is taking it to a new level into the youth culture directly injected into their ears through 17 new Scion Radio Stations. That’s right; you heard right, Radio stations offered by Toyota’s Scion car brand. Below (after the jump) is the press release and additional information of this new youth craze. You can ride in your Scion and listen to Scion radio, what a way to have your cake and eat it too. I guess they (Scion) figures you listen to certain music if you drive a Scion. Just a thought, not a fact.

Read more