Ford Super Duty, Toyota Prius, & Kia EV9 Win 2024 NACTOY Awards

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The Ford Super Duty, Toyota Prius, and Kia EV9 have won the 2024 North American Car, Truck, and Utility Vehicle of the Year (NACTOY) awards, each earning recognition in their respective categories. The prestigious accolades were determined through a meticulous three-part voting process conducted by a panel of 50 automotive journalists from North American media organizations, showcasing the industry’s commitment to excellence.

The Ford Super Duty claimed the title of the 2024 North American Truck of the Year, marking a remarkable fourth consecutive year of success for Ford in this category. The Super Duty’s victory follows the F-150 Lightning’s win in 2023, the Maverick’s triumph in 2022, and the F-150’s recognition in 2021. This year, Ford outshone competitors such as Chevrolet’s Silverado EV and Colorado to secure the coveted truck award. The Super Duty’s achievement underscores Ford’s continued commitment to delivering powerful and technologically advanced trucks.

Meanwhile, the Kia EV9 earned the distinction of being named the Utility Vehicle of the Year, securing Kia’s second consecutive win in this category. The EV9 faced stiff competition from other electric vehicles, including the Genesis Electrified GV70 and the Hyundai Kona/Kona EV. Kia had previously claimed the Utility Vehicle of the Year award in 2020 with the Telluride, showcasing the brand’s consistency in producing exceptional utility vehicles.

In the Car of the Year category, the Toyota Prius/Prius Prime hatchback emerged as the winner, securing top honors for its outstanding features and performance. The NACTOY awards recognize the Prius for its excellence in the highly competitive car segment, adding to Toyota’s legacy of producing innovative and acclaimed vehicles.

The announcement of these winners took place during the awards ceremony, held after a thorough evaluation process that began with the revelation of three finalists in each category at the Los Angeles Auto Show in November. The jury, consisting of experienced automotive journalists, played a crucial role in selecting the deserving winners, highlighting the significance and credibility of the NACTOY awards.

Notably, the 2024 edition of the NACTOY awards holds special significance as it marks the program’s 30th anniversary, underscoring three decades of recognizing and celebrating automotive excellence. As the industry evolves and embraces innovation, these awards continue to serve as a benchmark for excellence and a testament to the achievements of automakers in North America.

In a notable development, the Volvo EX30 crossover was initially announced as a finalist for Utility Vehicle of the Year but was later withdrawn by the automaker in December due to delivery delays. The EX30 was subsequently replaced by the Kona models in the final consideration.

The NACTOY awards not only honor the winning vehicles but also provide automotive enthusiasts and consumers with valuable insights into the industry’s latest innovations and achievements. As these exceptional vehicles take center stage, the 2024 NACTOY winners stand as shining examples of excellence in the dynamic and competitive automotive landscape.


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