Mike Floyd

Mike Floyd is a finance executive by trade and a car enthusiast at heart. As a CFO with a keen eye for detail and strategy, Mike brings his analytical mindset to the automotive world, uncovering fresh insights and unique perspectives that go beyond the surface. His passion for cars—especially his favorite, the Porsche 911, fuels his contributions to Automotive Addicts, where he blends a love for performance and design with his professional precision. Whether he’s breaking down industry trends or spotlighting emerging innovations, Mike helps keep the site both sharp and forward-thinking.

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mike@automotiveaddicts.com

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Automotive

Rivian Boosts Revenue in Q2 but Still Faces Deep Losses as R2 Development Continues
Aug 6, 2025 Ξ

Rivian Boosts Revenue in Q2 but Still Faces Deep Losses as R2 Development Continues

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Rivian Automotive is showing signs of growth, but profitability remains elusive. In its second-quarter earnings report for fiscal year 2025, the electric vehicle startup revealed that it generated $1.3 billion  Full Article »

Automotive

What is Happening as the Subaru WRX Sales Tank While the Brand Hits Record Highs
Aug 5, 2025 Ξ

What is Happening as the Subaru WRX Sales Tank While the Brand Hits Record Highs

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Subaru is on a roll in 2025. The brand is closing in on its highest-ever U.S. sales numbers, not seen since 2019. July continued that momentum, with nearly every model  Full Article »

Automotive

Ford’s Record Recall Year Isn’t All Bad News for Drivers
Aug 5, 2025 Ξ

Ford’s Record Recall Year Isn’t All Bad News for Drivers

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Ford is having a headline-grabbing year in all the wrong ways, at least when it comes to recalls. As of early August, the Blue Oval has already issued 94 separate  Full Article »

Automotive

Ford Fires Back After Corvette ZR1X Steals Nürburgring Thunder
Aug 4, 2025 Ξ

Ford Fires Back After Corvette ZR1X Steals Nürburgring Thunder

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The Nürburgring Nordschleife doesn’t hand out bragging rights easily, but it’s just become the battleground for a new chapter in the age-old Ford vs. Chevrolet rivalry. After briefly wearing the  Full Article »

Automotive

Mission Accomplished as the Corvette ZR1X Crushes Nürburgring Record for Fastest Car from an American Manufacturer
Jul 31, 2025 Ξ

Mission Accomplished as the Corvette ZR1X Crushes Nürburgring Record for Fastest Car from an American Manufacturer

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After years of silence from Chevrolet on Nürburgring lap times, the wait is over. And it was worth it. The Corvette ZR1 and ZR1X have not only returned to the  Full Article »

Automotive

Mercedes-Benz Stops The Sale of EVs, for Now
Jul 30, 2025 Ξ

Mercedes-Benz Stops The Sale of EVs, for Now

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Mercedes-Benz is hitting the brakes on U.S. sales of its current lineup of EQ electric vehicles starting in September 2025. While this may sound like a sudden departure from electrification,  Full Article »

Automotive

New Corvette Z06 Sales Slump Creates Golden Opportunity for Buyers
Jul 29, 2025 Ξ

New Corvette Z06 Sales Slump Creates Golden Opportunity for Buyers

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Just a couple of years ago, scoring a new Chevrolet Corvette Z06 was an uphill battle. Buyers were shelling out hefty dealer markups just to secure a build slot, and  Full Article »

Automotive

Jay Leno Drives and Takes Delivery of his new Ford Mustang GTD – Video
Jul 28, 2025 Ξ

Jay Leno Drives and Takes Delivery of his new Ford Mustang GTD – Video

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Jay Leno has long been known for his eclectic taste in cars, but his latest addition might just be one of the most exciting yet. In a new episode of  Full Article »

Automotive

Trump’s New EU Tariff Deal Offers a Lifeline to BMW and Mercedes, but VW Still Feels the Sting
Jul 28, 2025 Ξ

Trump’s New EU Tariff Deal Offers a Lifeline to BMW and Mercedes, but VW Still Feels the Sting

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After months of back-and-forth negotiations, President Trump has reached a new trade agreement with the European Union that slashes tariffs on imported European goods, including vehicles. For automakers like BMW  Full Article »

Automotive

Porsche, Mini, Land Rover, and Dodge Lead the Pack in J.D. Power’s 2025 APEAL Study
Jul 25, 2025 Ξ

Porsche, Mini, Land Rover, and Dodge Lead the Pack in J.D. Power’s 2025 APEAL Study

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J.D. Power’s latest 2025 Automotive Performance, Execution and Layout (APEAL) Study is in, and it paints a pretty optimistic picture of how Americans feel about their new cars. Now in  Full Article »

Automotive

Porsche Feels the Heat as EV Demand Slows and Tariffs Bite
Jul 24, 2025 Ξ

Porsche Feels the Heat as EV Demand Slows and Tariffs Bite

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Porsche, long regarded as one of the most resilient brands in the luxury performance segment, is facing a sobering reality: even Stuttgart’s finest isn’t immune to the mounting pressures shaking  Full Article »

Acura

The Acura TLX Ends Its Run After Nearly a Decade
Jul 23, 2025 Ξ

The Acura TLX Ends Its Run After Nearly a Decade

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It’s officially the end of the road for the Acura TLX. After nearly a decade of service and a legacy rooted in the brand’s identity since the mid-’90s, Acura’s mid-size  Full Article »

Automotive

2026 Toyota Tundra and Sequoia Bring Bold Upgrades to the Full-Size Arena
Jul 22, 2025 Ξ

2026 Toyota Tundra and Sequoia Bring Bold Upgrades to the Full-Size Arena

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Toyota is charging into 2026 with meaningful updates to its full-size workhorses — the Tundra pickup and Sequoia SUV — delivering an impressive mix of power, comfort, and advanced tech.  Full Article »

Acura

Honda and Acura EVs Get a Major Charging Upgrade with Tesla Supercharger Access
Jul 22, 2025 Ξ

Honda and Acura EVs Get a Major Charging Upgrade with Tesla Supercharger Access

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EV ownership just got a whole lot easier for Honda and Acura drivers. Thanks to a newly approved adapter, owners of the Honda Prologue and Acura ZDX can now tap  Full Article »

Automotive

Lexus LC 500 Remains a Rare, Roaring V8 Beauty for 2026
Jul 21, 2025 Ξ

Lexus LC 500 Remains a Rare, Roaring V8 Beauty for 2026

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In an era where turbochargers and hybrid tech dominate spec sheets, the 2026 Lexus LC 500 Coupe and Convertible stand proudly as flag-bearers of naturally aspirated V8 power. With 471  Full Article »

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