Audi is putting the rumors to bed about its next sports car, with CEO Gernot Döllner confirming the Concept C is still on track for production. In an interview with Australia’s GoAuto, Döllner said the car Audi showed last September is not just a styling exercise, and that it should reach the market within the next two years. That is a pretty direct message at a time when performance EV plans across the industry seem to change every other month.
Part of the speculation swirling around the Concept C came from the Porsche side of the family, since the Audi is expected to share key underpinnings with Porsche’s future electric sports car program. Döllner also addressed that concern, saying the platform delivery from Porsche is not in question and that both brands are moving forward in close collaboration. In other words, the hardware foundation appears locked in, and Audi is treating this as a real product with real timelines.
If you remember the show car, the Concept C is a compact two-seater with an electrically folding targa-style roof, and it is meant to be a reset button for Audi design. Audi’s Chief Creative Officer Massimo Frascella has suggested the concept was already very close to the final look, and Audi has previously indicated this will be a single body style rather than a coupe and roadster family. It may not wear a TT badge, but Audi clearly wants it to land with the same kind of cultural impact the original TT had back in the late 1990s.
Just as important as the exterior is what Audi is hinting at inside. While many modern Audis have leaned hard into screens, the Concept C showcased a more driver-focused layout with more physical controls and an infotainment display that can fold away into the dashboard. Audi has also acknowledged recent criticism about interior materials, so this car feels like a chance to reestablish a premium, tactile cabin experience that fits the price point it is likely aiming for.
Underneath, the expectation is that the production model will ride on the VW Group’s PPE Sport architecture, with a battery pack positioned ahead of the rear wheels and at least one rear-mounted motor in the mix. A dual-motor all-wheel-drive version has also been mentioned as part of the plan, which would make sense if Audi wants this thing to feel legitimately quick and planted, not just stylish. If Audi sticks the landing, the Concept C could end up being exactly what the brand needs: a halo sports car that signals a new era while still feeling like an Audi you actually want to drive.
Lloyd Tobias is a seasoned automotive journalist and passionate enthusiast with over 15 years of experience immersed in the world of cars. Whether it’s exploring the latest advancements in automotive technology or keeping a close pulse on breaking industry news, Lloyd brings a sharp perspective and a deep appreciation for all things automotive. His writing blends technical insight with real-world enthusiasm, making his contributions both informative and engaging for readers who share his love for the drive. When he’s not behind the keyboard or under the hood, Lloyd enjoys test driving the newest models and staying ahead of the curve in an ever-evolving automotive landscape.
