Range Rover knows its audience, and the new Sport SV Winter Dusk Bespoke Edition feels like a machine built specifically for the kind of buyer who wants their SUV to make a statement before it even turns a wheel. Unveiled in Park City, Utah, this ultra-limited creation leans hard into alpine imagery, blending high performance with a carefully curated look that mirrors the color and mood of mountain landscapes at dusk. It is not just another expensive special edition. It is a reminder that for some luxury buyers, exclusivity matters just as much as horsepower.
The visual treatment is where this one really earns its name. The Indigo Blue satin exterior is meant to reflect the changing light across snowy peaks as day fades into evening, and it sounds like the kind of paint that would stop people in their tracks at valet stands and ski resorts alike. Range Rover layers in contrast with a Narvik Black roof and mirror caps, while the Graphite Atlas finish pack keeps the whole thing looking tailored rather than flashy. Rolling on 23-inch Thunderball polished wheels finished in dark gray lacquer, the Winter Dusk also gets Nano Yellow ceramic brake calipers and matching yellow pinstriping that give it just enough visual tension to keep the design from feeling too reserved.
Inside, the same theme continues with yellow stitching details that echo the brake hardware outside, showing the kind of attention to detail buyers expect when the word bespoke enters the conversation. This is where Range Rover has become especially skilled in recent years. The brand has turned personalization into part of the ownership experience, and the Winter Dusk fits neatly into that strategy. It is a vehicle designed not only to be seen, but to feel personal to the people lucky enough to secure one of the three examples.
Of course, this is still an SV, so the substance goes far beyond custom paint and color accents. Power comes from a twin-turbo V8 producing 626 horsepower, which means the Winter Dusk has the muscle to back up its ski-lodge glamour. Land Rover’s 6D Dynamics suspension technology should help it deliver the kind of control and composure expected from the flagship performance version of the Range Rover Sport, while the Body and Soul seats add one of the more unusual luxury features in the segment by letting occupants physically feel vibrations from the audio system. It is the sort of feature that sounds over the top until you remember this entire vehicle exists in a very over the top corner of the market.
Range Rover also understood the lifestyle pitch here and went all in. Owners do not just get the SUV. They also receive custom Bomber skis, bindings, and a matching ski bag, reinforcing the idea that this is more than transportation. It is a rolling expression of a specific kind of high-end mountain living. That angle has clearly become part of the brand’s recent playbook, especially as it continues to launch nature-inspired bespoke editions that tie luxury vehicles to places, moods, and experiences instead of just trim packages and option lists.
With only three examples planned and a price of $242,150 each, the Range Rover Sport SV Winter Dusk was never meant to be a volume play. It is a halo piece, plain and simple, and one that will almost certainly disappear into private collections and exclusive driveways as quickly as it appeared. The most interesting part may be that each sale also supports a local nonprofit, with this edition benefiting Park City’s SOS Outreach. In a world where ultra-luxury vehicles often feel disconnected from anything beyond status, that small layer of community support gives the Winter Dusk a little more depth. Even so, make no mistake, this Range Rover is really about desire, rarity, and the art of making a six-figure SUV feel even more unattainable.
Mike Floyd is a finance executive by trade and a car enthusiast at heart. As a CFO with a keen eye for detail and strategy, Mike brings his analytical mindset to the automotive world, uncovering fresh insights and unique perspectives that go beyond the surface. His passion for cars—especially his favorite, the Porsche 911, fuels his contributions to Automotive Addicts, where he blends a love for performance and design with his professional precision. Whether he’s breaking down industry trends or spotlighting emerging innovations, Mike helps keep the site both sharp and forward-thinking.
