To show that women are as capable of designing and building cars as men, Ford teamed up with the Specialty Equipment Market Association (SEMA) to sponsor the inaugural SEMA Mustang Build Powered by Women. Three proposed designs were posted online, and fans got to vote for the concept they’d most like to see built.
In the end, a concept called High Gear, penned by Ford’s Jennifer Seely, won top honors. Seely drew her styling inspiration from categories as diverse as jewelry, couture clothing and architecture, and says the theme carries an international influence as well.
Based on a 2013 Mustang GT (which was donated to the project by Ford), the SEMA build will get a satin black paint scheme, accented by rose-gold wheels, mirror caps and exterior trim. Inside, more rose-gold accents the cabin, which also sports leather trim and quilted black suede seats.
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The Mustang will get engine, suspension, drivetrain and audio system upgrades as well, although details on these upgrades are lacking. High Gear will debut at this year’s SEMA show, and it will be auctioned on eBay afterward to raise money for the SEMA Memorial Scholarship Fund.
Kurt Ernst has been passionate about automobiles and driving nearly his entire life. His early years were shaped working in the family service station, though his real passion was auto racing. After graduating from the University of Colorado, Kurt spent a year club racing with the Sports Car Club of America, before focusing on a business career in marketing and project management. Later, his passion for writing and the automotive hobby found him freelancing for a variety of automotive news sites, including Automotive Addicts and Motor Authority, where his work was syndicated and appeared in several national publications. Recognized as an expert in the automotive field, Kurt joined Hemmings Motor News as an Associate Editor in 2013, and in the years since has progressed to Editor, Hemmings Daily; Managing Editor for Hemmings Motor News, Hemmings Classic Car, Hemmings Muscle Machines, and the Hemmings Daily; and now, Managing Editor, Hemmings Auctions. Kurt was instrumental in organizing the Hemmings Motor News Concours d’Elegance from 2013-2019, and has served as a judge at this event and The Vintage Racing Stable Concours d’Elegance. A Skip Barber Racing School graduate and prolific writer, Ernst is also skilled in copyediting, project management, brand development, and public relations.