Range Rover House, the prestigious invite-only showcase of Range Rover’s forward-thinking perspective on modern luxury and design leadership, is making its triumphant return to Monterey Car Week in California for 2023. This year, it presents the highly anticipated revival of the exquisite Range Rover SV Carmel Edition.
Since its inception in 1970, Range Rover has stood as a beacon of luxury, consistently setting the bar for innovation and exceptional design. The essence of the brand is encapsulated in Range Rover House, which embodies its design philosophy. Each meticulously crafted house, overseen by Chief Creative Officer Professor Gerry McGovern OBE, harmoniously marries luxurious, modernist aesthetics with local cultural influences, reflecting the brand’s DNA.
Nestled in the breathtaking Carmel Highlands of California, Range Rover House perfectly embodies the brand’s minimalist design ethos, affording guests a panoramic view of Monterey Bay. This exclusive space guarantees unparalleled experiences, premium hospitality, and distinctive cultural engagements, a hallmark of Range Rover House activations worldwide.
The centerpiece of this year’s event was the unveiling of the exceptional 2024 Range Rover SV Carmel Edition during the Signature Event. This limited-edition vehicle pays homage to Carmel’s serene beauty. Its exterior boasts a Special Effect Gloss white paint infused with fine white glass flake particles, evoking the shimmer of the Pacific Ocean. Complemented by 23” Diamond Turned Dark Grey Gloss forged alloy wheels, this edition radiates sophistication.
The interior, inspired by Carmel’s inviting beaches, features a striking contrast of Perlino and Deep Garnet semi-aniline leather. The coastal theme continues with Cream Ash Burr veneer, gloss white ceramic touchpoints, and Pearl Oyster carpeting. Bespoke touches include SV Carmel Edition-embroidered cushions and illuminated treadplates. Buyers will also receive exclusive perks, including Titlist Golf Clubs, select items from the 2024 Range Rover Merchandise collection, and VIP access to future Range Rover House events.
Exclusively available as a Long Wheelbase model, the 2024 Range Rover SV Carmel Edition is equipped with a potent 606hp twin-turbo V8 MHEV gas engine. Only seven of these luxury vehicles will be offered to invited guests, with a portion of the sales contributing to the conservation efforts of the Monterey Bay National Marine Sanctuary.
Charlotte Blank, US Chief Marketing Officer of Jaguar Land Rover North America, expressed enthusiasm for the return of Range Rover House to Monterey Car Week, emphasizing the brand’s commitment to forging stronger connections with owners and enthusiasts.
Throughout Monterey Car Week, Range Rover House offers an array of curated activities, including wellness treatments, luxury beauty seminars, watch exhibitions, and an opportunity to preview the exquisite cars at Gooding Auction. With its immersive experiences and captivating setting, Range Rover House reaffirms its status as a haven for luxury aficionados during the exhilarating Monterey Car Week. Also, if you wish to take home this special edition you’ll have to fork over about $370,000.
