2024 Toyota Tacoma Priced Starting at $32,995

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The highly awaited 2024 Toyota Tacoma is set to make its debut in dealerships later this year, and enthusiasts can expect a starting price of $32,995, which includes the $1,495 destination fee. While this marks a $2,900 increase from the outgoing 2023 model, the elevated cost is accompanied by a plethora of new features and enhanced power capabilities.

Beneath the hood of the 2024 Tacoma, drivers will find a new turbocharged 2.4-liter four-cylinder engine. The base SR model boasts 228 horsepower and 243 pound-feet of torque, providing a spirited driving experience. Stepping up to the SR5 model introduces a more potent iteration of the same turbocharged engine, delivering 270 hp and 310 lb-ft, coupled with a six-speed manual transmission.

For those seeking top-tier performance, the Limited model offers access to the I-Force Max hybrid powertrain. This configuration incorporates a 1.9-kilowatt-hour battery pack and a 48-hp electric motor, resulting in an impressive total output of 326 hp and 465 lb-ft, making it the most powerful Tacoma to date. However, pricing details for the I-Force Max, TRD Pro, and TrailHunter models are yet to be disclosed by Toyota.

The pricing hierarchy for the Tacoma lineup is as follows: the SR5 begins at $37,695, the TRD Prerunner at $39,595, the TRD Sport at $40,895, the TRD Off-Road at $43,295, and the flagship Limited trim at $53,595. Opting for all-wheel drive incurs an additional cost, with $3,200 for the base SR and SR5 models and $2,400 for the TRD Sport trim. The TRD Off-Road and Limited models come standard with four-wheel drive.

In comparison to other trucks in its segment, the 2024 Tacoma remains one of the most budget-friendly options. Only the base Nissan Frontier S and Chevrolet Colorado WT have lower starting prices:

  • Toyota Tacoma: $32,995
  • Chevrolet Colorado: $30,695
  • Ford Ranger: $34,160
  • GMC Canyon: $38,890
  • Honda Ridgeline: $40,175
  • Jeep Gladiator: $41,515
  • Nissan Frontier: $30,905

The 2024 Tacoma comes equipped with several standard features, including a new limited-slip differential for rear-drive models, an electronically controlled two-speed transfer case with high- and low-range gearing for four-wheel-drive models, and Toyota Safety Sense 3.0. This safety suite includes pre-collision with pedestrian detection, lane-departure alert with steering assist, full-speed adaptive cruise control, lane tracing assist, and a Proactive Driving system designed to pre-load the brakes and active steering in heavy traffic, even with cruise control turned off.

Inside the cabin, the Tacoma offers a new 8.0-inch touchscreen or an optional 14.0-inch display. The SR and SR5 models feature a standard 7.0-inch digital cluster, while all other models come with a 12.3-inch cluster. Regardless of size, the infotainment system incorporates Toyota’s latest technology, featuring wireless Apple CarPlay and Android Auto.

Enthusiasts can anticipate the 2024 Tacoma rolling onto dealer lots starting this December, offering a blend of affordability, advanced features, and enhanced power for the mid-size truck market.


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