If you are shopping for a 2026 Nissan Murano and want to know what dealers are actually paying, what a fair price looks like across every trim, or how to get the best deal near you before walking into a single showroom, this guide covers exactly what you need. The 2026 Murano is a recently redesigned midsize SUV built around comfort, style, and a simplified three-trim lineup where all-wheel drive comes standard on every single configuration at no upcharge. TrueCar describes it as leaning hard into its role as the comfy, stylish two-row crossover, and a new 2.0-liter engine with 241 horsepower and 260 lb-ft of torque gives it enough punch without upsetting its smooth, relaxed personality. Nissan USA’s own website confirms three trim levels before the $1,495 destination charge: SV at $41,670, SL at $46,760, and Platinum at $49,800. TrueCar’s transaction data from 132 recent sales shows real buyers paying about 3.3 percent below MSRP, averaging $41,797 against the base model’s $43,215 sticker. KBB listings confirm SV configurations at up to $7,007 below sticker on current dealer inventory. Click the “Get Prices” button above to use our Insider Access to Dealer Pricing tool and get real competitive quotes from Nissan dealers near you in minutes.
Nissan USA’s own specs and trims page confirms the 2026 Murano at three AWD-standard trim levels before the $1,495 destination charge: SV at $41,670, SL at $46,760, and Platinum at $49,800. With destination, those figures become $43,165, $48,255, and $51,295 respectively, confirmed by U.S. News’ review of a fully optioned Platinum at $54,841 as-tested, illustrating how significantly the optional Technology Package with ProPilot Assist 2.1 can lift the final price on the top trim. Every 2026 Murano uses the same turbocharged 2.0-liter four-cylinder engine producing 241 horsepower and 260 lb-ft of torque, paired with a nine-speed automatic and standard all-wheel drive across the full lineup. The Murano competes against the Honda Passport, Subaru Outback, Ford Edge, and Chevrolet Blazer, with U.S. News specifically noting that at the top end, Murano Platinum pricing pushes into Acura RDX and Genesis GV70 territory, both of which are true luxury vehicles. Our Insider Access to Dealer Pricing tool puts real competing local dealer quotes in front of you before you ever step onto any lot.
The invoice price is what a Nissan dealer paid Nissan North America for the vehicle on their lot, sitting below the MSRP by a margin the dealer has no reason to share. On the 2026 Murano, the gap between MSRP and dealer invoice typically runs approximately $1,200 to $2,000 depending on trim, with the wider dollar spread on SL and Platinum given their higher price points. The invoice figure is your negotiating anchor, not the window sticker.
Nissan’s dealer holdback adds roughly 2 to 3 percent of base MSRP back to the dealer after each vehicle sells, which on a $49,800 Platinum represents approximately $995 to $1,495 in additional margin beneath the invoice figure entirely. KBB listings confirm real movement below sticker on current Murano inventory: an SV at $36,953 against a $43,960 MSRP saves $7,007, and another SV at $41,052 against a $43,960 MSRP saves $2,908. The $7,007 discount on the first listing is exceptional and likely reflects dealer-specific incentives or a motivated seller, while the $2,908 discount reflects a more typical strong negotiating outcome. Both confirm that meaningful room below sticker exists for buyers who shop multiple dealers rather than committing to the first quote offered.
The 2026 Murano’s most significant mechanical change from older generations is the replacement of the previous 3.5-liter V6 with a turbocharged 2.0-liter four-cylinder. TrueCar notes this is one of the biggest reasons to look at the latest Murano if you are driving an older V6 model, alongside the updated safety technology. The new engine produces 241 horsepower and 260 lb-ft of torque on regular unleaded fuel, the latter figure being comparable to the V6 it replaced and meaningful at everyday driving speeds. Fuel economy runs 21 city and 27 highway MPG on AWD configurations, an improvement over the previous V6’s ratings despite the added all-wheel-drive load. U.S. News specifically describes the Murano as a comfortable cruiser whose somewhat tepid performance is acceptable given how well it rides, which is the honest characterization: buyers who want spirited acceleration at every speed will find this powertrain relaxed rather than exciting, while buyers who prioritize a serene daily commute will find it completely appropriate.
U.S. News recommends the SL as the best blend of features versus cost, while Edmunds calls the base SV a decent value given its high level of standard content and standard AWD, and identifies a fully optioned Platinum with the Technology Package as an intriguing choice for its ProPilot Assist 2.1 hands-free driving capability, which remains relatively rare for non-luxury vehicles.
SV ($41,670 before destination, AWD standard)
The SV arrives with 20-inch gloss black aluminum-alloy wheels, a power liftgate, heated front seats, wireless Apple CarPlay and Android Auto, Nissan Safety Shield 360 with automatic emergency braking and blind-spot warning, and standard all-wheel drive. Remote start, a power-adjustable driver’s seat, and adaptive cruise control are also standard. The U.S. News Best Price Program reports average savings of $3,300 off MSRP for Murano shoppers, and KBB listings already show SV models at $2,908 to $7,007 below sticker on current inventory. For buyers who want the Murano’s comfort-focused character and standard AWD at the most accessible price, the SV delivers a genuinely well-equipped starting point without compromise on the fundamentals.
SL ($46,760 before destination, AWD standard)
The SL steps up to 20-inch gun metallic aluminum-alloy wheels, heated front seats and a heated steering wheel, and a higher-content interior presentation. New for 2026, an SL Comfort Package is newly available, adding ventilated massaging front seats, heated rear seats, and a motion-activated power liftgate, making this the first trim where the Murano begins to feel genuinely premium in its rear-passenger comfort. U.S. News calls the SL the best blend of features versus cost, and at a $5,090 step over the SV with standard AWD, the SL’s content-to-price ratio represents the natural landing point for most buyers who review the full lineup. The SL Comfort Package is worth adding for buyers who carry rear passengers regularly or who specifically want massaging front seats as a daily commuting feature.
Platinum ($49,800 before destination, AWD standard)
The Platinum tops the lineup with 21-inch machine-finished aluminum-alloy wheels, quilted leather-appointed seating, climate-controlled and massaging front seats, and a dual-panel panoramic moonroof. The optional Technology Package at $2,900, available exclusively on the Platinum, adds ProPilot Assist 2.1, which offers hands-free driving on the highway, a semi-autonomous feature Edmunds describes as relatively rare for non-luxury vehicles and a genuine killer app for the right buyer. The fully optioned Platinum with the Technology Package brought the U.S. News test vehicle to $54,841. At that price, U.S. News’ honest caveat applies: the Platinum pushes into Acura RDX and Genesis GV70 territory, both of which deliver a more premium overall experience at overlapping prices. For buyers whose specific priority is ProPilot Assist 2.1’s hands-free highway capability alongside the Murano’s comfort-focused character, the Platinum with Technology Package is a genuinely distinctive choice. For buyers without that specific priority, the SL covers the Murano’s core appeal more efficiently.
Manufacturer incentives on the Murano stack on top of any negotiated price reduction below MSRP, and Nissan Motor Acceptance Company regularly offers promotional APR financing for well-qualified buyers. Nissan also maintains military appreciation pricing for active duty and veteran buyers, college graduate pricing for recent graduates, and first responder discounts for eligible police officers, firefighters, EMTs, and paramedics. Nissan’s two-year/24,000-mile complimentary maintenance program covers routine service visits during the initial ownership period, a genuine ownership cost advantage. The Murano carries Nissan’s standard 3-year/36,000-mile basic warranty and 5-year/60,000-mile powertrain coverage. Getting a competitive local dealer quote through our Insider Access to Dealer Pricing tool gives you the most accurate picture of your real out-the-door cost before committing to anything.
Based on TrueCar’s 3.3 percent real-world transaction discount across 132 recent sales, U.S. News’ confirmed average savings of $3,300 off MSRP, and KBB listings showing $2,908 to $7,007 below sticker on current SV inventory, here is what a strong negotiated outcome looks like. On the SV, targeting $40,000 to $41,800 including destination reflects a competitive result, consistent with TrueCar’s confirmed average and the more typical KBB listing at $41,052. On the SL, a strong price falls between $45,200 and $46,900 with destination. On the Platinum without the Technology Package, targeting $47,800 to $49,500 is achievable with competing quotes. On the Platinum with Technology Package, targeting $51,500 to $53,500 reflects a realistic range given the $2,900 package premium and the overall discount pattern.
These benchmarks assume you have gathered quotes from multiple local Nissan dealers before visiting any of them, confirmed whether you want the SL Comfort Package or the Platinum Technology Package before comparing prices, and kept the trade-in conversation completely separate from the new vehicle price negotiation.
The fastest and most effective first step in buying a 2026 Nissan Murano at the best possible price is finding out what local Nissan dealers near you are actually willing to charge before you contact any of them directly. Click the “Get Prices” button above to use our Insider Access to Dealer Pricing tool, select the Murano trim you are considering, enter your basic information, and get real pricing from Nissan dealers in your area within minutes.
No showroom visit, no sales pressure, and no obligation. You get actual competitive quotes from local dealers competing for your business, alongside the invoice benchmarks in this guide, giving you everything you need to negotiate confidently on the midsize SUV that delivers standard all-wheel drive on every trim, a refined comfort-focused character, and the option of genuinely rare hands-free highway driving at the top of the lineup.
Darryl Taylor Dowe is a seasoned automotive professional with a proven track record of leading successful ventures and providing strategic consultation across the automotive industry. With years of hands-on experience in both business operations and market development, Darryl has played a key role in helping automotive brands grow and adapt in a rapidly evolving landscape. His insight and leadership have earned him recognition as a trusted expert, and his contributions to Automotive Addicts reflect his deep knowledge and passion for the business side of the car world.
