The 2027 Nissan Murano is on dealer lots now with pricing confirmed directly from Nissan’s official press release, and TrueCar’s early transaction data shows buyers averaging 7.7 percent below MSRP , one of the strongest discount rates documented in this guide series for any midsize SUV. Nissan’s own press release confirms the 2027 Murano starts at $43,990 before the $1,575 destination charge for the SL AWD, with the new Dark Armor grade at $46,990 and the Platinum at $49,790. TrueCar’s data from 21 recent transactions shows buyers averaging $42,051 against the $45,565 base sticker with destination. KBB listings on comparable 2025 Murano units confirm discounts of $3,158 to $3,573 below sticker on Platinum configurations and $3,248 below sticker on SL units, establishing the benchmark for what 2027 buyers can achieve with multi-dealer comparison. The headline addition for 2027 is the new Dark Armor grade, a blacked-out sport appearance trim positioned between the SL and Platinum. Every 2027 Murano comes standard with AWD, class-exclusive Zero Gravity seats, a panoramic moonroof, and 12.3-inch dual displays. The Murano is assembled in Smyrna, Tennessee, making it eligible for the federal loan interest deduction of up to $10,000 annually for qualified buyers. Click the “Get Prices” button above to use our Insider Access to Dealer Pricing tool and get real competing dealer quotes from Nissan dealers near you in minutes.
Nissan’s official press release confirms three 2027 Murano trim levels before the $1,575 destination charge, all with AWD standard: SL at $43,990, Dark Armor at $46,990, and Platinum at $49,790. With destination: SL at $45,565, Dark Armor at $48,565, and Platinum at $51,365. Nissan’s own specs page confirms these figures. The 2027 Murano competes against the Toyota Venza, Honda Passport, Hyundai Santa Fe, Kia Sorento, and Ford Edge. TrueCar confirms the carryover status with no major mechanical changes for 2027 beyond the Dark Armor addition. Our Insider Access to Dealer Pricing tool puts real competing local dealer quotes in front of you before you ever step onto any lot.
The invoice price is what a Nissan dealer paid Nissan North America for the vehicle on their lot, sitting below the MSRP by a margin the dealer has no reason to share. On the 2027 Murano, the gap between MSRP and dealer invoice typically runs approximately $1,500 to $2,200 depending on trim. The invoice figure is your negotiating anchor, not the window sticker.
Nissan’s dealer holdback adds roughly 2 to 3 percent of base MSRP back to the dealer after each vehicle sells, which on a $51,365 Platinum with destination represents approximately $1,027 to $1,541 in additional margin beneath the invoice figure. TrueCar’s 7.7 percent average across 21 recent transactions, producing a confirmed average of $42,051 against the $45,565 base with destination, is one of the strongest midsize SUV discount rates in this entire guide series. KBB listings on comparable 2025 Murano units confirm $3,158 to $3,573 below sticker on Platinum configurations and $3,248 below sticker on the SL, establishing a specific benchmark for what motivated dealers are offering before any additional negotiation.
The average price paid on the 2027 Murano reflects TrueCar’s confirmed 7.7 percent below sticker as the transaction average , a genuinely strong discount for a midsize premium SUV. On the SL AWD at $45,565 with destination, the fair market price for prepared buyers lands between $41,500 and $43,500 based on TrueCar’s confirmed $42,051 average. On the Dark Armor at $48,565 with destination, targeting $44,500 to $47,000 reflects the 7.7 percent discount applied at this price. On the Platinum at $51,365 with destination, targeting $47,000 to $49,500 reflects what the KBB comparable listings at $49,137 to $49,477 confirm before additional negotiation. The competing dealer quotes you gather through our Insider Access to Dealer Pricing tool before visiting any showroom are the single most effective way to surface which local Nissan dealers are pricing most aggressively on current 2027 Murano inventory.
The 2027 Murano’s headline addition is the Dark Armor grade, a new trim positioned between the SL and Platinum that delivers a blacked-out sport appearance treatment. Nissan’s official press release confirms the specific Dark Armor content: gloss black 21-inch wheels with gloss black aero covers, sporty front and rear bumpers, dark lower side molding, gloss black Nissan badges, and Dark Armor door panel badges. The Dark Armor is offered exclusively with Graphite interior upholstery and a choice of six exterior colors including two two-tone options with a Super Black roof on Boulder Gray and Everest White. AWD is standard, as it is on every 2027 Murano trim.
For buyers who want the Murano’s premium character in a more sport-styled visual package without paying Platinum pricing, the Dark Armor at $48,565 with destination sits $2,800 above the SL and $2,800 below the Platinum , a logical midpoint for buyers who specifically want the blacked-out aesthetic. Nissan describes it as streamlining the trim structure by adding a grade that was previously only achievable through dealer-installed appearance packages on prior-year SL units.
Unlike many competitors that offer a FWD base configuration at a lower price, every 2027 Nissan Murano is AWD as standard equipment across all three trims. There is no FWD Murano available. For buyers who were considering the Murano alongside FWD-available alternatives like the Toyota Venza or Honda Passport, the Murano’s all-AWD lineup means the AWD premium is already built into the base price rather than being an additional option. Buyers who specifically prefer FWD at a lower entry price should evaluate the Venza or Passport alternatives. For buyers who want AWD standard with no upgrade decision required, the Murano’s structure simplifies the buying process.
SL AWD ($43,990 before destination / $45,565 with destination)
The SL opens the 2027 Murano lineup with a comprehensive standard specification that reflects Nissan’s positioning of the Murano as a premium midsize crossover rather than a mainstream value SUV. Standard content includes class-exclusive Zero Gravity front seats with lumbar support and a multi-point pressure distribution design, a panoramic moonroof, 12.3-inch dual displays for the instrument cluster and infotainment, wireless Apple CarPlay and Android Auto, a Bose 9-speaker premium audio system, heated front seats, a heated steering wheel, a power liftgate, and Nissan Safety Shield 360 with automatic emergency braking, rear cross-traffic alert, and blind-spot warning. AWD is standard. The 20-inch Gun Metallic aluminum-alloy wheels are SL-specific. For buyers who want the full Murano premium experience at the lowest available price, the SL is the starting point with a comprehensive standard feature set that undercuts the Platinum by $5,800 with destination.
Dark Armor AWD ($46,990 before destination / $48,565 with destination) , new for 2027
The new Dark Armor grade adds the blacked-out appearance content described above: 21-inch gloss black wheels, sporty bumpers, dark moldings, and gloss black badges. The interior uses Graphite upholstery exclusively. The Dark Armor builds on the SL’s full standard equipment list while adding the sport appearance treatment. For buyers who specifically want the Murano’s distinctive exterior styling in its most aggressive visual form, the Dark Armor delivers it at $3,000 over the SL. The Dark Armor is new for 2027 and has no direct equivalent in the 2026 lineup, making it the genuinely new buying option for the model year.
Platinum AWD ($49,790 before destination / $51,365 with destination)
The Platinum tops the 2027 Murano lineup with the most complete luxury specification: quilted leather-appointed seats with ventilation and massage functions, a 12-speaker Bose performance audio system upgrading from the SL’s 9-speaker unit, a head-up display, a 360-degree Around View Monitor, front and rear parking sensors, second-row heated outboard seats, and 21-inch machine-finished alloy wheels. KBB listings on comparable 2025 Platinum units confirm $49,137 to $49,477 on current inventory against $52,635 to $52,710 MSRPs, saving $3,158 to $3,573 before additional negotiation , the specific discount benchmarks 2027 Platinum buyers should use as negotiating targets. For buyers who want the most complete and luxurious Murano available with the full Bose premium audio and massaging seats, the Platinum is the destination trim.
Based on TrueCar’s confirmed 7.7 percent average across 21 recent 2027 transactions and KBB listings confirming $3,158 to $3,573 below sticker on comparable Platinum units, buyers who prepare with competing dealer quotes are consistently achieving meaningful savings. On the SL at $45,565, targeting $41,500 to $43,500 reflects TrueCar’s confirmed average and what motivated dealers are demonstrably offering. On the Dark Armor at $48,565, targeting $44,500 to $47,000 applies the 7.7 percent discount at this trim. On the Platinum at $51,365, targeting $47,000 to $49,500 reflects what KBB comparable listings confirm before additional negotiation. The 7.7 percent TrueCar average is one of the strongest documented discount rates in this guide series for any midsize premium SUV and reflects a market where Nissan dealer motivation on the Murano is genuinely high.
The out-the-door price on a 2027 Nissan Murano adds approximately $2,500 to $4,500 in taxes, title, registration, and documentation fees to the negotiated vehicle price depending on your state and county. On an SL negotiated to $42,500, the realistic out-the-door total lands in the $45,000 to $47,000 range in most markets. The Murano is assembled in Smyrna, Tennessee, which may qualify buyers for the federal loan interest deduction of up to $10,000 annually on a qualified auto loan , confirm eligibility with a tax professional before purchase. Getting your out-the-door price confirmed in writing from multiple Nissan dealers before signing anything is the final step prepared buyers take before committing.
Nissan Motor Acceptance Corporation regularly offers promotional APR financing and lease terms for well-qualified Murano buyers. Nissan maintains military appreciation pricing for active duty and veteran buyers, college graduate pricing for recent graduates, and first responder discounts. The Murano carries Nissan’s standard 3-year/36,000-mile basic warranty and 5-year/60,000-mile powertrain coverage. Getting a competitive local dealer quote through our Insider Access to Dealer Pricing tool gives you the most accurate picture of your real out-the-door cost before committing to anything.
The fastest and most effective first step in buying a 2027 Nissan Murano at the best possible price is finding out what local Nissan dealers near you are actually willing to charge before you contact any of them directly. Click the “Get Prices” button above to use our Insider Access to Dealer Pricing tool, select the Murano trim you are considering, enter your basic information, and get real pricing from Nissan dealers in your area within minutes.
No showroom visit, no sales pressure, and no obligation. You get actual competing quotes from local dealers competing for your business, alongside the invoice benchmarks and fair market price data in this guide, giving you everything you need to negotiate confidently on the Tennessee-assembled premium midsize SUV that delivers class-exclusive Zero Gravity seats and a panoramic moonroof standard on every trim, the new Dark Armor blacked-out grade for 2027, and TrueCar confirming 7.7 percent below sticker across 21 verified buyer transactions , one of the strongest discount rates documented for any midsize SUV in this guide series.
Darryl Taylor Dowe is a seasoned automotive professional with a proven track record of leading successful ventures and providing strategic consultation across the automotive industry. With years of hands-on experience in both business operations and market development, Darryl has played a key role in helping automotive brands grow and adapt in a rapidly evolving landscape. His insight and leadership have earned him recognition as a trusted expert, and his contributions to Automotive Addicts reflect his deep knowledge and passion for the business side of the car world.
