BMW is making an adjustment to its naming conventions, aiming to simplify its lineup as it steers toward an electrified future. The prominent change involves dropping the ‘i’ designation from its combustion engine models. This move comes in response to the evolving landscape of electric vehicles (EVs) within the brand, as highlighted by Bernd Koerber, Senior Vice President of BMW Brand and Product Management.
Koerber elucidated that while the ‘i’ suffix historically denoted injection, BMW intends to preserve the ‘i’ as a hallmark of innovation, particularly in the realm of electric mobility. This strategic shift seeks to align BMW’s nomenclature more closely with its electrification initiatives, reducing potential confusion among consumers.
For many, BMW’s alphanumeric naming system has been a labyrinth of perplexity, leading to a simplified interpretation of model names. The overhaul aims to mitigate this complexity, making it easier for customers to navigate through the lineup. By streamlining designations and removing redundant elements like ‘i’ from combustion models, BMW intends to enhance clarity and coherence in its product offerings.
Moreover, the adjustment extends to power designations, ensuring that they remain manageable and comprehensible. While BMW anticipates the introduction of more potent variants, there are currently no plans to extend designations beyond 100. This decision reflects a balance between accommodating evolving performance capabilities and maintaining a structured naming hierarchy.
As BMW embraces electrification with models like the i7 and iX, the revised naming strategy is poised to accommodate future innovations while preserving brand identity. Through these deliberate adjustments, BMW aims to foster a more intuitive and user-friendly experience for consumers navigating its diverse range of vehicles.
Source: BMWBlog
