Lincoln might be getting ready to trade polished pavement for muddy ruts, at least if a new report from Autoweek is pointing in the right direction. The publication says Lincoln is developing its own rugged, body-on-frame SUV that would borrow heavily from the Ford Bronco’s underpinnings, then layer on the brand’s signature upscale vibe. Think boxy proportions, serious trail attitude, and the kind of interior you would expect when a Lincoln badge is on the steering wheel.
The timing is interesting, too. Autoweek’s sources claim the Lincoln off-roader could arrive in 2029 or 2030, right around the time the next-generation Bronco is expected to come into focus toward the end of the decade. That opens the door to a “best of both worlds” scenario where Lincoln uses the proven Bronco recipe while benefiting from whatever updates Ford rolls into the platform as the Bronco evolves.
If Lincoln is truly aiming at the same space occupied by the Mercedes-Benz G-Class and the high-end Range Rover crowd, the price will likely reflect it. Early speculation points to a starting number north of $100,000, and it is not hard to imagine Lincoln filling the cabin with rich leather, real trim, and a big tech-forward screen setup that feels closer to a rolling lounge than a barebones rock crawler. The sweet spot could be a luxury off-roader that feels special without drifting so far into exotic territory that buyers just default to the usual European options.
As for what powers it, the smart money says Lincoln leans on Bronco-related hardware, possibly including a turbo four-cylinder, a V-6, and maybe even some form of hybrid help if Ford’s future plans push further in that direction. Nothing is official yet, and that is the key point: this is still firmly in “report and rumor” territory. But if Lincoln does pull it off, it could be one of the more intriguing late-decade moves, especially as luxury buyers keep showing up for SUVs that look ready for the Rubicon even if they spend most of their lives at the valet stand.
Mike Floyd is a finance executive by trade and a car enthusiast at heart. As a CFO with a keen eye for detail and strategy, Mike brings his analytical mindset to the automotive world, uncovering fresh insights and unique perspectives that go beyond the surface. His passion for cars—especially his favorite, the Porsche 911, fuels his contributions to Automotive Addicts, where he blends a love for performance and design with his professional precision. Whether he’s breaking down industry trends or spotlighting emerging innovations, Mike helps keep the site both sharp and forward-thinking.
