The 2013 Mercedes-Benz B-Class.
The upcoming Mercedes-Benz B-Class hatchback may be best described as the “VolksBenz.” Not that Volkswagen had anything to do with the car (it didn’t), but the new B-Class is meant to be a “People’s Benz,” a car for the masses. No, it won’t be priced along the same lines as a VW Golf, but as Mercedes’ new “gateway to the brand” vehicle, it will be more affordable than anything else with a three-pointed star. You’ll be able to snap up a B-Class of your own this fall, but we wouldn’t recommend tossing the keys to your parents.
If you think Germans lack a sense of humor, watch the surprisingly racy video ad for the upcoming B-Class below. Sure, you’ll want to wash your brain out with soap afterwards, but let’s be honest here: you really don’t believe that a stork dropped you down the chimney of your parent’s house, do you?
Kurt Ernst has been passionate about automobiles and driving nearly his entire life. His early years were shaped working in the family service station, though his real passion was auto racing. After graduating from the University of Colorado, Kurt spent a year club racing with the Sports Car Club of America, before focusing on a business career in marketing and project management. Later, his passion for writing and the automotive hobby found him freelancing for a variety of automotive news sites, including Automotive Addicts and Motor Authority, where his work was syndicated and appeared in several national publications. Recognized as an expert in the automotive field, Kurt joined Hemmings Motor News as an Associate Editor in 2013, and in the years since has progressed to Editor, Hemmings Daily; Managing Editor for Hemmings Motor News, Hemmings Classic Car, Hemmings Muscle Machines, and the Hemmings Daily; and now, Managing Editor, Hemmings Auctions. Kurt was instrumental in organizing the Hemmings Motor News Concours d’Elegance from 2013-2019, and has served as a judge at this event and The Vintage Racing Stable Concours d’Elegance. A Skip Barber Racing School graduate and prolific writer, Ernst is also skilled in copyediting, project management, brand development, and public relations.
