Andy Richter arrives in NYC. Image: TeamCoco
Chevrolet really, really wants Millenials to love the 2012 Chevy Sonic. To prove the car is hip, Chevy’s sent it bungee jumping and skydiving, although the Sonic ad didn’t actually show the “specially modified” car after it landed in the desert. As Chevy points out, the new Sonic will hit 60 miles per hour in less than half a second, but only when you drop it out of a plane.
Chevy’s latest marketing stunt for the Sonic involves comedian and Conan O’Brien sidekick Andy Richter. To promote Chevy’s newest subcompact, Richter drove his “Orange Bullet” from Los Angeles to New York, a distance of some 3,000 miles. Here’s the catch: he only got three days to do it.
I love a road trip as much as the next guy, and I’ve driven the country from end to end one more than one occasion. Doing it in three days, in a subcompact car (no matter how nice it is on the inside), pegs the suck-o-meter. If you want to see how Richter fared along the way, he’s got video logs up on the Team Coco website, or you can tune in to tonight’s Conan O’Brien show for a recap.
Also, don’t forget that you can get discounted new car pricing with a free quote through qualified local dealer partners.
Kurt Ernst has been passionate about automobiles and driving nearly his entire life. His early years were shaped working in the family service station, though his real passion was auto racing. After graduating from the University of Colorado, Kurt spent a year club racing with the Sports Car Club of America, before focusing on a business career in marketing and project management. Later, his passion for writing and the automotive hobby found him freelancing for a variety of automotive news sites, including Automotive Addicts and Motor Authority, where his work was syndicated and appeared in several national publications. Recognized as an expert in the automotive field, Kurt joined Hemmings Motor News as an Associate Editor in 2013, and in the years since has progressed to Editor, Hemmings Daily; Managing Editor for Hemmings Motor News, Hemmings Classic Car, Hemmings Muscle Machines, and the Hemmings Daily; and now, Managing Editor, Hemmings Auctions. Kurt was instrumental in organizing the Hemmings Motor News Concours d’Elegance from 2013-2019, and has served as a judge at this event and The Vintage Racing Stable Concours d’Elegance. A Skip Barber Racing School graduate and prolific writer, Ernst is also skilled in copyediting, project management, brand development, and public relations.
