Ford Sues Ferrari Over Use Of F150 Name

In the eyes of most consumers, Ford and Ferrari run in different automotive circles. The prancing horse brand from Maranello, Italy, is best know for building world class sports cars and dominating in F1 racing. The blue oval brand is best known for building sensible family cars, the Mustang and the best-selling F-150 line of full size pickup trucks. Ford has a lot riding on the F-150 name, which it’s been using since 1975 and trademarked in 1995. When Ferrari decided to name their 2011 F1 car the F150 (in honor of the 150th anniversary of Italy’s reunification), Ford requested that they pick another name. Ferrari initially ignored Ford’s request, but later agreed to change the car’s name to “F150 th Italia”; whether or not this will be acceptable to Ford has yet to be determined. Read more

2009 Ford F-150 SuperCrew Lariat Review and Test Drive

The vision for Ford’s truck team was clear: redesign America’s favorite truck inside and out to give customers unrivaled capability, unprecedented choice and a host of smart, game-changing features.

The result is the all-new 2009 Ford F-150, the new benchmark in the full-size pickup segment from the industry’s truck leader-which has built more than 33-million F-Series pickups since 1948.

The Ford truck team adopted a holistic, 360-degree approach to revamping the new 2009 F-150-from its segment-first features to the tough new exterior highlighted by a dramatic three-bar chrome grille and more spacious, flexible and refined interior, to the unparalleled choice of cab styles and trim levels-including a new Platinum series that will redefine truck luxury.

The improvements are just as dramatic beneath the sheet metal. A new high-strength, lighter-weight steel chassis is the backbone that allows this tough truck to deliver more horsepower, better fuel economy, safety and additional towing and payload capacity.

As an American icon, Ford is the truck of choice and F-150 customers expect and demand the best truck on the market. Ford has delivered again!

Read more

Hyundai Genesis and Ford F-150 Named North American Car and Truck of the Year

The launch of the 2009 North American International Auto Show in Detroit starts off with the announcement of the North American Car and Truck of the Year. Making it to the finish line, the Hyundai Genesis and Ford F-150 were just named as the North American Car and Truck of the Year for 2009.

The awards were selected in part of being “the most outstanding vehicles of the year based on factors that include innovation, design, safety, handling, driver satisfaction and value for the dollar.” For a shot at the title, eligible vehicles must be “all-new” or “substantially changed”.

Ford must be very happy to hear this in being one of America’s Big 3 that has been in the news for the past several months in talks about THE BAILOUT. Hyundai has to be very proud of the major accomplishments over the past few years in jumping over hurdles that were owned by foreign car makers such as Toyota and Honda. With the new accomplishments we can look forward to everyone else catching their breath in the ultimate automotive race as we embark on a new technologies to carry us into the fuel efficient future.

Press Release on the Hyundai Genesis and Ford F-150 Winning North American Car and Truck of the Year below after the jump…

Read more