There has always been some type of branding for apparel from automotive manufacturers but not much from Aston Martin until now. Aston Martin has partnered with Nike to introduce a one-of-a-kind Basketball shoe dubbed the Nike Kobe Bryant Aston Martin Edition Footwear Pack. The “special” shoes will be introduced on May 13th at the Nike Basketball Signature Space at the Los Angeles Staples Center.
The shoes are inspired by the design of the Aston Martin DB9 and the One-77 supercar. Check out the images, video, and press release below.
Press Release
ASTON MARTIN PARTNERS WITH NIKE BASKETBALL TO INTRODUCE THE NIKE KOBE BRYANT
(ASTON MARTIN EDITION) FOOTWEAR PACKCollaboration Commemorates Kobe-Aston Martin DB9 Webfilm
Irvine, 11th May, 2010 – Aston Martin has partnered with Nike Basketball to develop two pairs of exclusive
basketball shoes, being introduced on Thursday 13 May at the Nike Basketball Signature Space at the
Staples Center, Los Angeles.Named the Nike Kobe Bryant (Aston Martin Edition) footwear pack, and including the Nike Hyperdunk
(Aston Martin DB9 Edition) and the Nike Zoom Kobe V (Aston Martin Edition), the limited edition
trainers commemorate the viral webfilm released in 2008, picturing Kobe Bryant jumping over an Aston
Martin DB9 Volante. The short clip resulted in a groundswell of consumer interest in both brands,
ultimately leading to this high-magnitude collaboration between the iconic athletic-lifestyle company and
Aston Martin.Inspired by a combination of Aston Martin products, including the elegant DB9 and the One-77 supercar,
this unique collection incorporates craftsmanship, genuine materials, and attention to detail, further
advancing Aston Martin and Nike’s continued innovation in iconic design and modern technology.Event proceeds will de donated to the LA84 Foundation. To learn more about the LA84 Foundation go to
www.la84foundation.org
