We showed you the first teaser video of the Cadillac ATS on the Nürburgring a few weeks back, and there isn’t a lot of new material in the Cadillac video below. It does give the best look yet at the styling of the 2013 Cadillac ATS, and it’s significant for one other reason: it gives you an idea of how serious Cadillac is about competing in this segment.
For decades, the BMW 3 Series has defined the compact sport sedan segment, and Cadillac seems intent on going head-to-head with Bavaria’s best. Previous attempts have ranged from laughable (the Cadillac Cimarron of the 1980s) to merely misguided (the Cadillac Catera of the late 1990s), but both cars were badge engineered from existing products. The ATS, on the other hand, starts from a clean sheet of paper.
It looks like the You Tube video below is part of an ongoing series, documenting the testing and tuning of the ATS. As long as the content is relevant, we’ll keep posting the progress that Cadillac is making.
Kurt Ernst has been passionate about automobiles and driving nearly his entire life. His early years were shaped working in the family service station, though his real passion was auto racing. After graduating from the University of Colorado, Kurt spent a year club racing with the Sports Car Club of America, before focusing on a business career in marketing and project management. Later, his passion for writing and the automotive hobby found him freelancing for a variety of automotive news sites, including Automotive Addicts and Motor Authority, where his work was syndicated and appeared in several national publications. Recognized as an expert in the automotive field, Kurt joined Hemmings Motor News as an Associate Editor in 2013, and in the years since has progressed to Editor, Hemmings Daily; Managing Editor for Hemmings Motor News, Hemmings Classic Car, Hemmings Muscle Machines, and the Hemmings Daily; and now, Managing Editor, Hemmings Auctions. Kurt was instrumental in organizing the Hemmings Motor News Concours d’Elegance from 2013-2019, and has served as a judge at this event and The Vintage Racing Stable Concours d’Elegance. A Skip Barber Racing School graduate and prolific writer, Ernst is also skilled in copyediting, project management, brand development, and public relations.
