The purpose of a car advertisement is to stir emotion, and to get the watcher aware of a particular product. The best ads convince you that you’re missing something, and that your life won’t be complete until you drive (or better yet, buy) a particular make and model. Based on that criteria, I’d put this ad in the “Top 10 Car Ads Of All Time” category.
We wonder if this is going to make it to prime-time TV, especially here in the Bible Belt. It’s racy, it’s chock full of sexual overtones and there’s cleavage in it, which makes it wholly unsuitable for the sensitive American viewing public. If it featured violence, explosions, death and mayhem, on the other hand, it would be perfectly acceptable family viewing.
Also, don’t forget that you can get discounted new car pricing with a free quote through qualified local dealer partners.
We don’t speak Italian, so we have no idea what the actress in the ad is saying. She could be reading the assembly instructions for Ikea furniture, but that wouldn’t change our desire to take the, um, car for a nice, long test drive. Several test drives, as a matter of fact.
Kurt Ernst has been passionate about automobiles and driving nearly his entire life. His early years were shaped working in the family service station, though his real passion was auto racing. After graduating from the University of Colorado, Kurt spent a year club racing with the Sports Car Club of America, before focusing on a business career in marketing and project management. Later, his passion for writing and the automotive hobby found him freelancing for a variety of automotive news sites, including Automotive Addicts and Motor Authority, where his work was syndicated and appeared in several national publications. Recognized as an expert in the automotive field, Kurt joined Hemmings Motor News as an Associate Editor in 2013, and in the years since has progressed to Editor, Hemmings Daily; Managing Editor for Hemmings Motor News, Hemmings Classic Car, Hemmings Muscle Machines, and the Hemmings Daily; and now, Managing Editor, Hemmings Auctions. Kurt was instrumental in organizing the Hemmings Motor News Concours d’Elegance from 2013-2019, and has served as a judge at this event and The Vintage Racing Stable Concours d’Elegance. A Skip Barber Racing School graduate and prolific writer, Ernst is also skilled in copyediting, project management, brand development, and public relations.
