Some consumers and avid fans in Ford’s corner feel that Lincoln is a sleeper that has yet awakened to be a mainstream competitor. Sure, Lincoln may have some great vehicles dabbing a bit in the Luxury segment, but has yet to shine as bright as its competitors. In an effort to alleviate declining sales and consumer interest, Lincoln will reportedly gain a sharp focus on mainstream models and abandon their dreams of a flagship model.
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High volume models will be Lincoln’s forte as they seek a bigger return on their investments. Lincoln has placed the new 2013 MKZ at the forefront to kick things off in this new direction. Later, a new crossover, the MKC, will join those ‘mainstream’ efforts based off of the Ford Escape to slot below the MKX.
Look for Lincoln to claim a reinvention of themselves in the coming months with new mainstream vehicles to dedicate themselves to high-volume products. Hopefully this will work for them. What do you think? Any immediate thoughts on current and future Lincoln?
[source: AutoNews]
Malcolm Hogan is the founder and editor of Automotive Addicts, a trusted voice in the automotive media world for over two decades. With 20+ years of hands-on experience covering the industry, Malcolm has built a reputation for delivering honest reviews, sharp insights, and in-depth coverage of everything from new car debuts to high-performance test drives. Passionate about the evolving car culture and staying ahead of the curve, Malcolm continues to lead Automotive Addicts as a go-to destination for enthusiasts and industry insiders alike.
