DETROIT: 22 June 2016 — New-vehicle quality improves 6%, double the 3% rate of improvement in 2015 and the largest increase since 2009, according to the J.D. Power 2016 U.S. Initial Quality StudySM (IQS), released today.
The study, now in its 30th year, examines problems experienced by vehicle owners during the first 90 days of ownership. Initial quality is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.
Quality improves across all eight problem categories measured in the study, with 21 of the 33 brands included in the study improving their quality in 2016 and one remaining the same.
“Manufacturers are currently making some of the highest quality products we’ve ever seen,” said Renee Stephens, vice president of U.S. automotive quality at J.D. Power. “Tracking our data over the past several years, it has become clear that automakers are listening to the customer, identifying pain points and are focused on continuous improvement. Even as they add more content, including advanced technologies that have had a reputation for causing problems, overall quality continues to improve.”
Following are some of the study’s key findings:
“There is a direct correlation between the number of problems a customer has with their new vehicle and the decisions they make when it comes time to purchase or lease their next car or truck,” said Stephens. “While a small drop in actual loyalty may not sound like much, a percentage point drop in share can mean millions of dollars in lost revenue to an automaker.”
Kia ranks highest in initial quality with a score of 83 PP100, the first time in 27 years that a non-premium brand has topped the rankings. It is also the second consecutive year that Kia, which ranked second in 2015, has led all non-premium makes in initial quality.
Porsche (84 PP100) ranks second among nameplates, followed by Hyundai (92 PP100), Toyota (93 PP100) and BMW (94 PP100).
Chrysler and Jeep are the most improved brands, each reducing the number of problems by 28 PP100 from 2015.
General Motors receives seven model-level awards, followed by Toyota Motor Corporation with six and Hyundai Motor Company and Volkswagen AG, each with four.
Toyota Motor Corporation’s Georgetown 3 (Kentucky) plant, which produces the Lexus ES, and its Kyushu 2 (Japan) plant, which produces the Lexus ES and Lexus RX, each receive the Platinum Plant Quality Award in a tie for producing models with the fewest defects or malfunctions. Plant quality awards are based solely on defects and malfunctions and exclude design-related problems.
Porsche’s Stuttgart (Germany) plant, which produces the Porsche 911 and Porsche Boxster, receives the Gold Plant Quality Award in the Europe/Africa region.
The 2016 U.S. Initial Quality Study is based on responses from more than 80,000 purchasers and lessees of new 2016 model-year vehicles surveyed after 90 days of ownership. The study is based on a 233-question battery organized into eight problem categories designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement. The study was fielded from February through May 2016.
Find detailed information on vehicle quality, as well as model photos and specs, at jdpower.com/quality
For more information about the 2016 U.S. Initial Quality Study,visit http://www.jdpower.com/resource/us-initial-quality-study-iqs