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Preview: 2010 Lotus Evora

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Lotus has been known for some time now to make cars that handle like they are on rails. In a way they seem like street legal racing carts but I would not want to diminish the true value of a Lotus by calling them go-carts. The new 2010 Lotus Evora is additional proof in that Lotus is serious about performance and tickling the fancy of true car enthusiasts.

We will have our chance to get our hands wrapped around the steering wheel of an Evora hopefully in February. It has been confirmed; the all new 2010 Lotus Evora will become available in early 2010 with a price tag of around $73,500. Already, the first few months of the allotment of Evora’s has been spoken for.

The new 2010 Lotus Evora is the newest addition of Lotus’s lineup since the introduction of the infamous Elise in 1995. The Evora will be a mid-engine layout powered by the proven 3.5-liter Toyota V6. Don’t let that fool you, the Toyota V6 has been reworked to provide that throttle response you would expect out of a Lotus instead of your daddy’s Toyota Camry. Horsepower is rated at 276 @ 6,400 rpm and 258 pound-feet of torque @ 4,700 rpm.

The Evora should skedaddle from 0 to 60mph in about 4.9 seconds made possible through the 6 speed transmission from Toyota while getting a nice 30mpg on the highway. This power is transferred to the ground through 18 inch wheels up front and 19 inch in the rear. 4 pot Lotus AP Racing calipers biting down on cross-drilled discs will be responsible for bringing this high performance insect to a stop.

Two Lotus Evora’s should be making their way on a tour to each of the 44 Lotus dealerships in the U.S. within the next few months. Look for more information to make its way to in the next couple months before the Evora lands at a dealership near you.

Press Release


2010 Lotus Evora Pricing Will Start at $73,500 in the US

In preparation for the arrival of the all-new 2010 Evora into the US market during the first quarter of 2010, two Evoras are set to begin a 44 dealer Open House Tour. Following are the Evora’s US market product content, option packages, pricing details and the full Open House Tour schedule.

All-New 2010 Lotus Evora Prepares for Launch

While Evora production for the UK and European markets has been ramping up for months to begin fulfilling their orders, production for the US and Canadian markets has yet to begin. Though the Evora has only been shown on a few occasions thus far in the US and Canada, approximately the first two months of production are already pre-sold. To enable more sports car aficionados an opportunity to see the Evora in person, starting Friday, November 13 two Evoras will embark on a 44 dealer Open House Tour of the US.

The Lotus Evora in Summary

The Lotus Evora will enter the sports car market as the only mid-engine 2+2 in production. Evora is designed for people who desire the exotic sports car characteristics of stunning design, exclusivity, dramatic proportions and performance. However, it offers real-world usability, surprising efficiency and a unique sense of occasion as well.

Powered by a 3.5-liter V-6 producing 276 hp at 6,400 rpm and 258 lb./ft. of torque at 4,700 rpm, the Evora employs innovative lightweight chassis technology to ensure all-around exceptional dynamic performance, in keeping with the great Lotus tradition. From its beginning over 60 years ago, Lotus’ consistent guiding principle has been to achieve ‘performance through lightweight’ and that’s always meant all facets of performance including efficiency. The Evora provides unassailable proof of this ethos as the only regular production car in the world capable of accelerating from 0 – 60 mph in under 5 seconds (4.9), on up to a top speed over 160 mph (162) while also delivering 30+ miles per gallon on the highway.

Inside the Evora simplicity meets sophistication in an exquisite combination of detailing and hand-built craftsmanship. By using only the finest leather from renowned experts Muirhead, the interior is hand-trimmed and twin-stitched to create a beautifully tactile and visually striking environment. Genuine aluminum instrument and center console surfaces contain ergonomically positioned controls providing a purposeful drivers’ cockpit. The leather wrapped steering wheel is tilt and telescopically adjustable, flat-bottomed to ease entry and exit and made from ultra-lightweight magnesium to provide super-precise feel through the wheel. The adjustable Recaro seats cradle the occupants and, along with the perfectly placed aluminum pedals, complete the optimum connection between driver – Evora – and the road. The rear seat area is cleverly hidden within the exotic, mid-engine profile of the Evora. An Alpine audio system with available touch-screen navigation, iPod™ (and other MP3 player) connectivity, Bluetooth and other amenities make the journey all the more pleasant. The Evora is a pure sports car that you can happily, comfortably enjoy every day.

For peace of mind, the 2010 Lotus Evora has a 3-year/36,000-mile limited vehicle warranty with an 8-year chassis perforation warranty.

Lotus Evora Standard and Optional Equipment

S = Standard O = Optional
Engine and transmission:
276 hp 3.5 liter V-6 engine with VVT-IS
6-speed manual transmissionS
Sports ratio 6-speed manual transmissionO
Optimal gear shift-point displayS
Twin polished exhaust tailpipeS
Handling technology:
Fully independent suspension layoutS
Forged aluminum unequal length double wishbones with integral jointS
Lotus-tuned Bilstein mono-tube gas dampers (front and rear)S
Eibach coaxial coil springs (front and rear)S
Anti-roll bars (front and rear)S
Pirelli P ZeroTM ultra-high performance tires (225/40 ZR18 front and 255/35 ZR19 rear)S
Hydraulically-assisted power steeringS
BOSCH Electronic Differential Lock (EDL)S
Lotus Traction Control (LTC) – switchableS
Lotus Electronic Stability Control (ESC)S
Safety Technology:
Lotus lightweight deformable bonded aluminum front structureS
Lotus all-aluminum safety monocoque ‘tub’S
Lotus welded galvanized deformable steel rear structureS
Lotus side impact safety structureS
Stainless steel fuel tank, sheltered within safety shellS
2-stage airbags for driver and front passengerS
AP Racing 4-piston aluminum alloy brake calipers (front and rear)S
Ventilated brake discs (13.8″ front and 13.2″ rear)S
BOSCH ABS with servo assisted brakes featuring:

  • Hydraulic Brake Assist (HBA)
  • Electronic Brake Distribution (EBD)
Key located remote central locking system and trunk releaseS
Immobilizer and key activated alarmS
3rd central brake light – high mountedS
Rear windscreen defrosterS
Insulated double-glazed rear window, filled with Argon gasS
Tire pressure monitoring systemS
Silver cast alloy wheels (18″ front and 19″ rear)S
Stealth Grey cast alloy wheels (18″ front and 19″ rear)O
Silver forged alloy wheels (18″ front and 19″ rear)O
Gloss Anthracite forged alloy wheels (18″ front and 19″rear)O
Exterior equipment:
Bi-Xenon headlights with headlight washing systemS
Body colored, heated, electric door mirrorsS
Body colored, heated, electric, power-fold door mirrorsO
Aerodynamically optimized rear wing and diffuserS
Body colored door handlesS
Chrome ‘LOTUS’ and model designation badgesS
Interior specification:
Air conditioning systemS
Adjustable Recaro black leather sport seats (front). Recline, tilt and slide. Black cloth trimmed rear seating area.S
Flat-bottomed leather and magnesium steering wheelS
Manual steering column adjustment for height and reachS
Bespoke aluminum illuminated control knobs and switchesS
Electric windowsS
Leather gear shift knob and gaiterS
Leather handbrake coverS
Remote release glove boxS
Door storage bins & integrated cup holdersS
12-V interior accessory socketS
12-V trunk mounted accessory socketS
Lotus command center with auxiliary trip computerS
Alpine CD/MP3/WMA receiver including:

  • 2x45W High Power Amp (6.25″ coaxial 2-way speakers & dash mounted tweeters)
  • CD-R/-RW/MP3 playback capability
Full speed connection for iPod touch, iPod nano and all iPod models with dock connectorS
Full speed AUX inputS
Quick searchS
Lightweight fractal radio aerialS
Technology Package:O
Upgraded stereo system with:

  • Alpine Mobile Media Station
  • DVD±R/±RW/MP3/AAC/WMA/DivX Playback
  • 2x50W High Power Amp (6.25″ coaxial 2-way speakers & dash mounted tweeters)
  • Alpine lightweight amp with lightweight 150 W subwoofer
  • 7″ WVGA Touch Screen display
  • Alpine BlackBird Portable Satellite Navigation
  • Bluetooth mobile phone connection
  • USB connection for various iPod models, selected other MP3 players and memory sticks
  • iPod connection and docking cradle in glove box
  • Full speed AUX input
  • Quick search
  • Cruise Control, included in steering wheel
  • Rear parking sensors
Technology Package upgrades:
Alpine/Lotus IMPRINT Sound, Specialized Advanced fine-tuning

  • Optimization of sound reproduction
  • Enhanced sound staging and definition within the car
Alpine Reversing camera (day & night) with 138O Field of ViewO
Premium Package:O
  • Accent lighting
  • Leather trimmed tailgate insert panel
  • Evora logo on dash
  • Premium floor mats
  • Choice of seat leather color

– Charcoal – Oyster

– Paprika

– Cocobolo

  • Leather trimmed lower dash
  • Leather trimmed door panel below trim band
  • Leather trimmed door pockets
  • Leather trimmed footwell side panels
  • Leather trimmed door sill covers
  • Leather trimmed center console
  • Front center armrest – leather trimmed
Sport Package:O
Switchable sports mode featuring:

  • Enhanced throttle response and RPM limit
  • Sports traction control mode with increased yaw and slip thresholds
  • Sports diffuser
  • Titanium exhaust tips
  • Cross-drilled brake discs
  • Black painted brake calipers
Solid Paint Colors:S
  • Ardent Red
  • British Racing Green
Metallic Paint Colors:O
  • Starlight Black
  • Liquid Blue
  • Persian Blue
  • Canyon Red
  • Arctic Silver
  • Storm Titanium
  • Solar Yellow
Lifestyle Paint Colors:O
  • Phantom Black
  • Aquamarine Blue
  • Laser Blue
  • Isotope Green
  • Carbon Grey
  • Graphite Grey
  • Chrome Orange
  • Quartz Silver
  • Aspen White
Premium Paint Colors:O
  • Burnt Orange
  • Ice White
3-year/36,000-mile limited vehicle warranty. 8-year chassis perforation warranty.

Lotus Evora Standard and Optional Equipment Pricing


          • MSRP


2010 Lotus Evora 2+2$73,500
Premium Package$1,990
Sport Package$1,275
Technology Package$2,995
Sports Ratio 6-Speed Gearbox$1,500
Premium (IMPRINT) Audio$695
Reversing Camera$495
Power Folding Mirrors$450
Stealth Grey Cast Alloy Wheels$475
Silver Forged Alloy Wheels$1,750
Anthracite Forged Alloy Wheels$2,125
Metallic Paint$590
Lifestyle Paint$1,200
Limited Paint$3,300

Lotus Evora Dealer Open House Promotional Tour

Dates City / State Lotus Dealer


Nov. 13 – 14, 2009Boston, MALotus Motorsports, Inc.
Nov. 13 – 14, 2009Bellevue, WAPark Place. Ltd.
Nov. 15 – 17, 2009Watertown, CTValenti Motors, Inc.
Nov. 16 – 17, 2009Portland, ORLotus of Portland
Nov. 18 – 19, 2009Branford, CTPremier Lotus
Nov. 19 – 20, 2009Reno, NVLotus of Reno
Nov. 20 – 21, 2009Huntington Station, NYLotus Motorcars of Long Island
Nov. 30 – Dec. 1, 2009Manhattan, NYManhattan Motorcars
Dec. 2 – 3, 2009Maywood, NJPark Avenue Lotus
Dec. 2 – 3, 2009Denver, COLotus of Denver
Dec. 4 – 5, 2009Hopewell, NJSports & Specialist Cars
Dec. 4 – 5, 2009Las Vegas, NVLotus of Las Vegas
Dec. 7 – 8, 2009Springfield, PARothrock Motorcars
Dec. 7 – 8, 2009San Francisco, CALotus of San Francisco
Dec. 9 – 10, 2009Sewickley, PAAscot Imported Cars
Dec. 9 – 10, 2009Redwood City, CABoardwalk Lotus
Dec. 11 – 12, 2009Cleveland, OHLotus of Cleveland
Dec. 11 – 12, 2009Los Gatos, CALotus of Los Gatos
Dec. 14 – 15, 2009Dublin, OHMidwestern Auto Group
Dec. 16 – 17, 2009Birmingham, MIAuto Europe
Dec. 16 – 17, 2009Thousand Oaks, CALotus of Thousand Oaks
Dec. 18 – 19, 2009Grand Rapids, MIFox Lotus
Dec. 18 – 19, 2009Van Nuys, CAGalpin Lotus
Jan. 4 – 5, 2010Chicago, ILFox Valley Motorcars
Jan. 4 – 5, 2010La Jolla, CASymbolic of La Jolla
Jan. 6 – 9, 2010Lake Bluff, ILLake Forest Sportscars, Ltd.
Jan. 6 – 7, 2010Newport Beach, CANewport European
Jan. 11 – 13, 2010Minneapolis, MNLotus Minneapolis
Jan. 14 – 16, 2010St. Louis, MOLotus St. Louis
Jan. 15 – 16, 2010Austin, TXLotus of Austin
Jan. 18 – 19, 2010San Antonio, TXLotus San Antonio
Jan. 20 – 21, 2010Atlanta, GALotus of Atlanta
Jan. 20 – 21, 2010Houston, TXStar Motor Cars
Jan. 22 – 23, 2010Dallas, TXOverseas Motors
Jan. 22 – 23, 2010Greenville, SCLotus Greenville
Jan. 27 – 28, 2010Richmond, VAEuroclassics Lotus
Jan. 29 – 30, 2010Gaithersburg, MDCriswell Lotus
Feb. 1 – 2, 2010Jacksonville, FLLotus Jacksonville
Feb. 3 – 4, 2010Orlando, FLLotus of Orlando
Feb. 5 – 6, 2010Tampa Bay, FLLotus of Tampa Bay
Feb. 8 – 9, 2010Pompano Beach, FLLotus of Pompano
Feb. 10 – 11, 2010West Palm Beach, FLPalm Beach Motor Cars, Ltd.
Feb. 12 – 13, 2010North Miami Beach, FLPrestige Imports
Feb. 18 – 19, 2010Coral Gables, FLThe Collection

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