Ford Motor has announced a significant price reduction for its popular electric F-150 Lightning trucks, responding to an electric vehicle (EV) price war initiated by Tesla, the market leader. The move comes as legacy automakers, including Ford, face challenges with slowing EV sales, largely due to Tesla’s price cuts causing rival EVs to accumulate at dealerships. As part of Ford’s efforts to increase its electric vehicle lineup, the company has lowered the prices for all variants of the Lightning model.
The Ford F-150 Lightning is available in four trim levels: Pro, XLT, Lariat, and Platinum. The middle two models, XLT and Lariat, offer a choice between standard-range and extended-range battery options. The updated pricing for the full F-150 Lightning range is as follows:
Importantly, Ford has not made any significant changes to the equipment or drivetrain of the F-150 Lightning. Therefore, the reduced prices do not indicate a reduction in standard features. The base F-150 Lightning Pro is powered by a pair of electric motors, one per axle, drawing electricity from a 98-kilowatt-hour lithium-ion battery pack. This setup delivers 462 horsepower and 775 pound-feet of torque to all four wheels. The truck offers a driving range of up to 240 miles and a towing capacity of 5,000 pounds.
For the XLT and Lariat models, customers have the option to select the 131-kilowatt-hour extended-range battery pack, which increases horsepower to 580 while maintaining torque levels. With the extended-range battery, the F-150 Lightning provides an extended driving range of 320 miles and a higher towing capacity of 7,700 pounds.
Overall, Ford’s price reduction for the F-150 Lightning aims to make the electric truck more competitive in the EV market, where pricing plays a crucial role in customer decision-making. By offering lower prices without compromising on features or performance, Ford aims to attract more customers to its electric vehicle lineup.
