What if you had a huge iPhone or iPod touch to play with to design and preview your newly configured BMW? You would probably think you are in the year 2008 or 2009… oh wait, that’s now!
BMW is the first car company to use this type of technology worldwide. Consumers of new BMW’s are able to use a Microsoft Surface powered multi-touch display or BMW Product Navigator on a full screen to configure a new BMW. Think of it as a very big iPhone or iPod touch that allows you to configure a brand new BMW.
Also, don’t forget that you can get discounted new car pricing with a free quote through qualified local dealer partners.
View the full video of this new BMW multi-touch display after the jump…
Malcolm Hogan is the founder and editor of Automotive Addicts, a trusted voice in the automotive media world for over two decades. With 20+ years of hands-on experience covering the industry, Malcolm has built a reputation for delivering honest reviews, sharp insights, and in-depth coverage of everything from new car debuts to high-performance test drives. Passionate about the evolving car culture and staying ahead of the curve, Malcolm continues to lead Automotive Addicts as a go-to destination for enthusiasts and industry insiders alike.
