What if you had a huge iPhone or iPod touch to play with to design and preview your newly configured BMW? You would probably think you are in the year 2008 or 2009… oh wait, that’s now!
BMW is the first car company to use this type of technology worldwide. Consumers of new BMW’s are able to use a Microsoft Surface powered multi-touch display or BMW Product Navigator on a full screen to configure a new BMW. Think of it as a very big iPhone or iPod touch that allows you to configure a brand new BMW.
View the full video of this new BMW multi-touch display after the jump…
