BMW Dives Deep Into Augmented Reality, Remote-Parking, & Generative Artificial Intelligence at CES 2024

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BMW is making a splash at CES 2024, showcasing its commitment to revolutionizing the digital customer experience in the automotive industry. The focus is on infotainment advancements, development projects, and cutting-edge technologies that position BMW as a leader in the digitalized future of mobility.

Infotainment and Connectivity

ConnectedDrive Store and Gaming

BMW Operating System 9 introduces a ConnectedDrive Store with a growing array of third-party apps, including music, news, and games. Notably, BMW is unveiling gaming experiences, such as “Beach Buggy Racing 2,” offering customers a console-like racing game. The inclusion of full-fledged gaming controllers enhances the gaming experience and aligns with the evolving digital preferences of BMW users.

Video Streaming

BMW is elevating in-car entertainment with a video app integrated into BMW Operating Systems 8.5 and 9. Collaborating with XPERI, Inc., BMW optimizes the TiVo Operating System for in-vehicle video streaming, providing users with a diverse range of content including live channels and on-demand media libraries. This feature is initially available in the BMW 7 Series and other luxury-class models with expansion plans for additional models and countries.

Augmented Reality

BMW’s exploration of augmented reality takes center stage with the introduction of the “XREAL Air 2” augmented reality glasses. These glasses offer a glimpse into how AR can enhance the driving experience by seamlessly integrating navigation, hazard information, points of interest, and entertainment content into the real environment. BMW has a rich history in AR/MR technology, dating back to 2008, and has consistently pushed the boundaries to provide stable AR/MR content to passengers in motion.

Intelligent Personal Assistant

The BMW Intelligent Personal Assistant is evolving into the ultimate vehicle expert with the integration of generative artificial intelligence powered by Amazon Alexa Large Language Model (LLM). This collaboration with Amazon showcases the capabilities of LLMs in providing more human-like interactions and responses, enhancing the user experience by making the assistant more conversational and intuitive.

Future of Parking

In collaboration with Valeo, BMW is engaged in a strategic partnership to develop next-generation automated Level 4 parking solutions, including automated valet parking (AVP). Visitors at CES 2024 can experience remote-controlled valet parking firsthand. This innovation allows customers to leave their vehicle at a designated drop-off point, with the car autonomously or remotely seeking a parking space and returning to the pick-up point. This technology holds promise for various applications, including event parking, airports, and logistics.

BMW’s presence at CES 2024 underscores its commitment to shaping the future of digital mobility. From gaming and video streaming to augmented reality and advanced voice assistants, BMW is pushing the boundaries of what’s possible in the automotive industry, offering customers a glimpse into the exciting possibilities that lie ahead.


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