Subaru has officially pulled the wraps off pricing for its all-new 2026 Trailseeker, and the headline number is going to get a lot of attention. The all-electric SUV will start at $39,995 for the Trailseeker Premium when it arrives at retailers in early 2026. For an EV that delivers 375 horsepower, standard Subaru Symmetrical All-Wheel Drive, and genuine off-road hardware, slipping in just under the $40,000 mark makes the Trailseeker one of Subaru’s most intriguing new models in years.
Under the skin, every Trailseeker packs a dual-motor all-electric powertrain good for a combined 375 horsepower and a claimed 0 to 60 mph time of 4.4 seconds, which makes it the quickest production Subaru sold in the U.S. so far. Power comes from a 74.7 kWh lithium-ion battery that targets an estimated 280 miles of range on a single charge. Subaru equips the Trailseeker with a standard NACS charge port that unlocks access to more than 25,000 chargers across the country and allows DC fast-charging at up to 150 kW, good for a recharge from near empty to 80 percent in as little as 28 minutes under ideal conditions.
Of course, this is still very much a Subaru at heart, which means all-wheel drive and real-world capability are baked in. The latest version of Subaru Symmetrical All-Wheel Drive has been tuned specifically for the EV platform, with variable torque distribution and regenerative braking that can shuffle power not just front to rear, but also side to side for extra stability and grip. With 8.3 inches of ground clearance, X-MODE Dual-Mode System with Snow/Dirt and Deep Snow/Mud settings, Grip Control, and Downhill Assist Control, the Trailseeker is aimed at buyers who actually plan to leave the pavement on the weekend instead of just looking the part in the grocery store parking lot.
Subaru is launching the Trailseeker in three trims, each clearly spaced on price. The Trailseeker Premium opens the lineup at $39,995 and already bundles quite a bit: a 14-inch Subaru Multimedia System with wireless Apple CarPlay and Android Auto, StarTex-trimmed upholstery, heated front seats, dual wireless smartphone charging pads, power rear gate, 18-inch alloy wheels, and the full suite of EyeSight Driver Assist tech with features like Pre-Collision Braking, Traffic Jam Assist, Advanced Adaptive Cruise Control, Emergency Steering, and Blind Spot Monitors. Step up to the Trailseeker Limited at $43,995 and Subaru adds more comfort and tech, including a Harman Kardon audio system, panoramic view monitor, 20-inch wheels, heated rear seats, a heated leather-wrapped steering wheel, hands-free power rear gate, digital key, and a 120-volt AC outlet in the cargo area.
For shoppers who want the most luxurious version, the Trailseeker Touring sits at the top of the range at $46,555. It builds on the Limited with a gloss black hood accent, a panoramic glass roof with motorized shade, ventilated front seats, radiant leg warmers, and available blue and black leather-appointed upholstery. The leather interior is a $300 option, and if you pair it with Crystal White Pearl two-tone paint, the package is priced at $795. Subaru will also offer Daybreak Blue Pearl as a premium paint choice for $395. With six exterior colors in total and a mix of 18- and 20-inch wheel designs, the Trailseeker should have enough visual variety to stand out alongside the Solterra and the brand’s existing SUV lineup.
Practicality has not taken a back seat to style or speed. The Trailseeker offers 32.2 cubic feet of cargo space behind the rear seats, which Subaru says is comparable to the Outback, and it comes with standard raised roof rails rated for a 700-pound static load if you plan to run a rooftop tent or heavy gear. Towing capacity is rated up to 3,500 pounds, giving owners the flexibility to pull a small trailer, a pair of dirt bikes, or a lightweight camper. Compared with the Solterra, the Trailseeker is more than 6 inches longer and nearly 1 inch taller, which translates to more room for passengers and cargo, something families and adventure-focused buyers will notice right away.
Taken as a whole, the 2026 Subaru Trailseeker looks like a carefully targeted entry into the EV SUV space, especially from a pricing standpoint. Slotting a 375-horsepower, all-wheel-drive electric SUV with real off-road hardware and a large 14-inch touchscreen at $39,995 gives Subaru a compelling value story in a segment where many rivals quickly climb past that figure. With the Limited and Touring trims adding layers of tech and comfort without drifting into luxury-brand pricing, the Trailseeker lineup should give EV-curious Subaru loyalists and new shoppers alike a solid reason to put it on their test drive list once it reaches showrooms in early 2026.
Lloyd Tobias is a seasoned automotive journalist and passionate enthusiast with over 15 years of experience immersed in the world of cars. Whether it’s exploring the latest advancements in automotive technology or keeping a close pulse on breaking industry news, Lloyd brings a sharp perspective and a deep appreciation for all things automotive. His writing blends technical insight with real-world enthusiasm, making his contributions both informative and engaging for readers who share his love for the drive. When he’s not behind the keyboard or under the hood, Lloyd enjoys test driving the newest models and staying ahead of the curve in an ever-evolving automotive landscape.
