A huge BMW billboard has been placed above Audi of Hong Kong just recently. If you remember, BMW and Audi battled it out with a “billboard-war” about a year ago ending with a BMW M3 “checkmate” billboard and Audi’s “check your luxury badge” response. Now after a year, the games seem to have sparked again making it a Hong Kong Audi dealership.
Will Audi respond to the billboard? Only time will tell.
[source: Jalopnik via Chris Junker]

Malcolm Hogan is the founder and editor of Automotive Addicts, a trusted voice in the automotive media world for over two decades. With 20+ years of hands-on experience covering the industry, Malcolm has built a reputation for delivering honest reviews, sharp insights, and in-depth coverage of everything from new car debuts to high-performance test drives. Passionate about the evolving car culture and staying ahead of the curve, Malcolm continues to lead Automotive Addicts as a go-to destination for enthusiasts and industry insiders alike.