The following video is from Ford France, announcing the new Ford C-Max with Active Park Assist. If you want to highlight how easy the latest technology is to use, why not use a troop of performing dogs to deliver the message? If you can train Rover to paw the right button, even he can park your car now (or so the commercial would have you believe). It’s not really that easy, since you still need to select Reverse and Drive on the shift lever, then control the car’s accelerator and brake. Still, it’s a cute ad that’s getting huge traffic on YouTube, because who doesn’t like to see dogs executing a hopelessly complex, Rube-Goldberg-like launch sequence?
Source: You Tube, via Left Lane News
Kurt Ernst has been passionate about automobiles and driving nearly his entire life. His early years were shaped working in the family service station, though his real passion was auto racing. After graduating from the University of Colorado, Kurt spent a year club racing with the Sports Car Club of America, before focusing on a business career in marketing and project management. Later, his passion for writing and the automotive hobby found him freelancing for a variety of automotive news sites, including Automotive Addicts and Motor Authority, where his work was syndicated and appeared in several national publications. Recognized as an expert in the automotive field, Kurt joined Hemmings Motor News as an Associate Editor in 2013, and in the years since has progressed to Editor, Hemmings Daily; Managing Editor for Hemmings Motor News, Hemmings Classic Car, Hemmings Muscle Machines, and the Hemmings Daily; and now, Managing Editor, Hemmings Auctions. Kurt was instrumental in organizing the Hemmings Motor News Concours d’Elegance from 2013-2019, and has served as a judge at this event and The Vintage Racing Stable Concours d’Elegance. A Skip Barber Racing School graduate and prolific writer, Ernst is also skilled in copyediting, project management, brand development, and public relations.
