If you’ve been counting down the days to the release of the 2013 Scion FR-S, you can switch over to counting down the hours now. The most eagerly-anticipated sports coupe in years will be hitting the streets in less than 24 hours.
We’ve heard of dealers with cars already in the showroom, sadly with “additional dealer markups” approaching the $7,000 mark. That puts the Scion FR-S in an entirely different class of car, and for nearly $35,000 there are a lot of other cars we’d choose over the FR-S.
Bad publicity from dealer price gouging aside, Scion wants you to remember that the automotive press, at least those lucky enough to drive it, have heaped praise on the car. We haven’t had our turn behind the wheel just yet, but reliable sources tell us the car is the real deal.
To promote the car one last time before launch, Scion has released the above video, chock full of lurid power slides on damp mountain roads, obviously at the hands of trained professionals. Do we even need to remind you that trying this at home, in your own Scion FR-S, is not a good idea?
Kurt Ernst has been passionate about automobiles and driving nearly his entire life. His early years were shaped working in the family service station, though his real passion was auto racing. After graduating from the University of Colorado, Kurt spent a year club racing with the Sports Car Club of America, before focusing on a business career in marketing and project management. Later, his passion for writing and the automotive hobby found him freelancing for a variety of automotive news sites, including Automotive Addicts and Motor Authority, where his work was syndicated and appeared in several national publications. Recognized as an expert in the automotive field, Kurt joined Hemmings Motor News as an Associate Editor in 2013, and in the years since has progressed to Editor, Hemmings Daily; Managing Editor for Hemmings Motor News, Hemmings Classic Car, Hemmings Muscle Machines, and the Hemmings Daily; and now, Managing Editor, Hemmings Auctions. Kurt was instrumental in organizing the Hemmings Motor News Concours d’Elegance from 2013-2019, and has served as a judge at this event and The Vintage Racing Stable Concours d’Elegance. A Skip Barber Racing School graduate and prolific writer, Ernst is also skilled in copyediting, project management, brand development, and public relations.
