The new 2013 Scion FR-S is sure to be a big hit among enthusiasts looking for an affordable rear-wheel-drive sports coupe. Unfortunately, those looking to pay around the $25K MSRP price may be out of luck due to Toyota/Scion dealerships tagging a hefty Market Value Markup of almost $7,000.
Market value markups are nothing new under the sun. Better yet, it is rather expected to see such markups on new vehicles that are in high demand. It is actually a legal practice but as you can imagine, paying 7 grand over sticker price on a new Scion FR-S may not sit well with enthusiasts especially when you can take $35K somewhere else and get something like a more-powerful Mustang GT or even a Subaru WRX STI.
What do you think about dealership markups on new high-demand vehicles? Is it justified, or are Toyota/Scion dealerships smoking some really good stuff when it comes to marking-up the new Scion FR-S’ price?
We were able to obtain an image of the sticker price of a new Scion FR-S at a local south Florida dealership via VWVortex forum.
Malcolm Hogan is the founder and editor of Automotive Addicts, a trusted voice in the automotive media world for over two decades. With 20+ years of hands-on experience covering the industry, Malcolm has built a reputation for delivering honest reviews, sharp insights, and in-depth coverage of everything from new car debuts to high-performance test drives. Passionate about the evolving car culture and staying ahead of the curve, Malcolm continues to lead Automotive Addicts as a go-to destination for enthusiasts and industry insiders alike.
