Luxury supercar designer Horacio Pagani is not a man to rest on his laurels. Like his idol, Leonardo da Vinci, Pagani is happiest when contemplating a new design that blends equal parts engineering genius and artistic excellence.
Now that production of his firm’s latest masterpiece, the Pagani Huayra, is well underway, it appears that Pagani has turned his artist’s eye to something new. The company’s latest teaser video, seen below, asks viewers to “decipher the clues” to learn what Pagani is working on now.
We see the fields surrounding Pagani’s San Cesario sul Panaro headquarters fly by in blur, and we see the artistry of Pagani’s exhaust and chassis. There are images of leather and scissors, giving a nod to upholstery, and we later see the artwork that is a Pagani headrest. Listen carefully, and you can even hear the wind in the background, perhaps a nod to the fact that the Huayra is named for the Incan god of the winds.
If we were the betting type, we’d say that Pagani is hinting at a roadster version of its Huayra supercar. The last clue comes at the close of the video, which gives a clear view of a monument framed by the night sky, and that screams “roadster” or “spider” to us.
As for the “when part,” there’s no way to know how far along Pagani is with the project. The next major international auto show is Geneva, which kicks in March, so it’s a good bet that Pagani will have something new in its stand here. Stay tuned for more details as they develop.
Kurt Ernst has been passionate about automobiles and driving nearly his entire life. His early years were shaped working in the family service station, though his real passion was auto racing. After graduating from the University of Colorado, Kurt spent a year club racing with the Sports Car Club of America, before focusing on a business career in marketing and project management. Later, his passion for writing and the automotive hobby found him freelancing for a variety of automotive news sites, including Automotive Addicts and Motor Authority, where his work was syndicated and appeared in several national publications. Recognized as an expert in the automotive field, Kurt joined Hemmings Motor News as an Associate Editor in 2013, and in the years since has progressed to Editor, Hemmings Daily; Managing Editor for Hemmings Motor News, Hemmings Classic Car, Hemmings Muscle Machines, and the Hemmings Daily; and now, Managing Editor, Hemmings Auctions. Kurt was instrumental in organizing the Hemmings Motor News Concours d’Elegance from 2013-2019, and has served as a judge at this event and The Vintage Racing Stable Concours d’Elegance. A Skip Barber Racing School graduate and prolific writer, Ernst is also skilled in copyediting, project management, brand development, and public relations.
