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How to Write an Effective Used Car Ad

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Filed under Automotive, Editorial

If you have your heart set on a new vehicle, it’s time to prepare your old car for sale. Drawing in the best potential buyers from San Bernardino to South Beach is all about helping your vehicle make a good impression. Buyers want a car that has been well-maintained and has a shine that they can’t resist.

While prepping your car for sale may take a bit of elbow grease, one of the most important factors in making a good sale is creating an effective advertisement. Most buyers begin their search for a new vehicle online, so it’s essential to make a great impression with your ad.

A simple internet search for “how to sell my car San Bernardino” may provide you with a list of potential dealers. If you want to sell privately, you will need to do the legwork yourself. Let’s take a closer look at a few tips on writing an effectively used car advertisement.

Choose Your Platform

After you have decided on a selling price, it’s time to let the world know about the car that you have to offer. Your first step is to decide how and where you would like to post your ad. You have a few options from which to choose when it comes to selling your old car. You could select a car site like AutoTrader.com to list your ad, or you can list on private selling sites like Craigslist.

There is always the more organic route which simply involves putting a for sale sign on your car with your contact information. Before choosing a platform, you will need to consider how much your ad will cost, how long you will need your listing and the reach on a particular site. You may want to cover your bases by listing your ad in several places to cover the greatest area.

Car Description

Your car ad should always include basic information about your vehicle, including the mileage, year, model, and make. However, in addition to the basic facts, your ad should include valuable information that will help to draw in potential buyers. Consider adding this information to your ad:

  • If you are a non-smoker
  • Original owner
  • Any accidents and resulting repairs
  • Upgrades and customization
  • Gas mileage
  • Local driving
  • Any new updates or repairs like tires or brakes

Quality Photos

Most potential buyers claim that they look at the photos of a car before they read the description in an advertisement. It’s essential that your car listing be accompanied by quality photos that make your car look appealing. When shooting pictures of your vehicle, you need to consider the time of day to ensure that you get the proper lighting. Taking your car photos in the early morning or late afternoon will allow you to take advantage of the softer light during that part of your day that will make your vehicle shine.

You need to take pictures of your car from all angles so that viewers will get a good view from each side. Always take a series of photos of the interior of your car from different angles, including your trunk.

Selling your car shouldn’t be an ordeal. By creating an effective advertisement, you can draw in the right buyers and make a quick and profitable sale.

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