Lamborghini Posts Record Sales, Could hit 10,000 Units This Year

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Luxury sports car manufacturer Lamborghini has been thriving with a record-breaking performance in sales during the first half of the year. In the period from January to June 2023, the company shipped a total of 5,341 cars, marking a 4.9 percent increase compared to the same period last year. This surge in sales can be attributed to the growing demand for their popular models: the Huracan naturally aspirated V10 and the Urus high-performance SUV.

The outstanding sales figures have resulted in significant financial gains for Lamborghini. The revenue for the first six months of the year rose by 6.7 percent, reaching €1.42 billion, while the operating income increased by 7.2 percent, reaching €456 million. As a result, the return on sales improved by an impressive 32.1 percent.

The Urus and Huracan have proven to be exceptionally popular, with both models already sold out and no longer available for new orders. However, there is good news for enthusiasts, as the Urus will return in the form of a plug-in hybrid, and the Huracan’s successor has been spotted testing, potentially featuring a turbocharged V8 engine. Moreover, the Revuelto, Lamborghini’s first plug-in hybrid model, has garnered high demand, leading to a significant backlog of orders that will keep the company busy until late 2025.

Encouraged by their success, Lamborghini’s CEO, Stephan Winkelmann, expressed confidence in the possibility of reaching a historic milestone: selling 10,000 cars in a single year for the first time. Despite market uncertainties, including raw materials availability, Winkelmann believes this goal is attainable and emphasizes its importance in demonstrating the company’s robust health and the strong willingness of customers to buy their cars.

The United States stands as the largest single market for Lamborghini, with 1,625 deliveries during the first half of the year. Lamborghini’s success can be partly attributed to the popularity of its Urus SUV, priced at approximately €200,000 ($219,900) before taxes, which has contributed to the company’s expansion and solid demand from affluent car enthusiasts. In 2022, Lamborghini delivered over 9,200 vehicles.

To keep up with the evolving automotive landscape, Lamborghini is investing €1.9 billion until 2027 in the development of hybrid and electric cars. The company recently introduced its first plug-in hybrid model, the Revuelto, and plans to transform its entire lineup into hybrid vehicles by next year, including a new version of the Urus and a sports car to succeed the Huracan. Lamborghini’s first fully-electric model is scheduled for launch in 2028, following Ferrari’s similar promise, with a battery-powered Urus planned for 2029.

Regarding alternative fuels, Winkelmann mentioned the possibility of using e-fuels for Lamborghini’s sports car models. However, any decisions on introducing e-fuel powered vehicles in the next decade will depend on future regulations in various regions worldwide, not just Europe.


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