Hyundai Reveals Limited IONIQ 5 Disney100 Platinum Edition

Hyundai, the exclusive North American automotive sponsor for Disney100 Celebration, has unveiled a remarkable limited-edition vehicle – the IONIQ 5 Disney100 Platinum Edition. With a production run limited to just 1,000 units and boasting Disney-inspired elements, music, and lighting, this car is set to capture the hearts of Disney fans and car enthusiasts alike. The enchanting reveal took place during “Dancing with the Stars” as part of their Disney100 Night on October 17, a magical evening that was simulcast across ABC and Disney+.

A Disney-Infused Collaboration

The IONIQ 5 Disney100 Platinum Edition first made its public debut as a concept car at the 2023 New York Auto Show. This exclusive vehicle, scheduled to become available in early 2024, beautifully marries the realms of automotive innovation with the enchanting storytelling of Disney. Angela Zepeda, Chief Marketing Officer of Hyundai Motor America, expressed her enthusiasm for this groundbreaking collaboration, stating, “We’re thrilled to be unveiling the IONIQ 5 Disney100 Platinum Edition during ‘Dancing with the Stars.’ Disney100 night is the perfect opportunity to showcase this first-of-its-kind collaboration between Disney Imagineering and an auto manufacturer.”

The IONIQ 5 Disney100 Platinum Edition represents an unprecedented partnership between Walt Disney Imagineering and automotive vehicle designers, and it’s a testament to the commitment of Hyundai to celebrate a century of Disney magic.

Key Features of the Hyundai IONIQ 5 Disney100 Platinum Edition

• Gravity Gold Matte Exterior: The vehicle is adorned with a luxurious Gravity Gold Matte finish, ensuring it stands out wherever it goes.
• Disney-Inspired Wheel Styles: Even the wheels of this vehicle have been influenced by Disney’s enchanting aesthetics, adding a touch of Disney charm to every ride.
• Disney100 Platinum Exterior Badging: The vehicle proudly showcases Disney100 Platinum Edition badging, marking its special role in Disney’s centennial celebration.
• Disney100 Logo Embossed: The Disney100 logo is elegantly embossed on the front seat headrests and center console, serving as a subtle yet delightful reminder of the century of Disney enchantment.
• Disney100 Logo on Floor Mats: Even the floor mats don’t miss out on the Disney magic, featuring the Disney100 logo to keep the enchantment alive.
• Disney-Inspired Door Trim: The front and rear door trim strips feature Disney-inspired designs, adding a touch of whimsy to the vehicle’s interior.
• Magical Interior Screen: Upon starting the vehicle, the interior screen welcomes drivers with a Disney-themed intro. It showcases iconic Disney music, the Disney100 logo, and even pixie dust, turning every journey into a magical experience.

A Holistic Marketing Campaign

The IONIQ 5 Disney100 Platinum Edition is more than just a car; it’s part of a comprehensive marketing campaign that spans advertising, experiential events, content creation, merchandise, and much more. Hyundai’s role as the exclusive North American automotive sponsor for Disney100 is a testament to their dedication to celebrating a century of Disney’s timeless stories and beloved characters.

Andrew Messina, Senior Vice President of Sales, emphasizes the close and creative partnership between Hyundai and Disney, stating, “Disney’s collaboration with Hyundai on the IONIQ 5 Disney100 Platinum Edition demonstrates the close, creative partnership between our two brands.”

“Dancing with the Stars” Disney100 Night Sponsorship

The magic didn’t stop with the vehicle’s reveal; the IONIQ 5 Disney100 Platinum Edition played a significant role during “Dancing with the Stars” Disney100 Night. Here are some of the sponsorship details:

• Enchanting Opening Scene: The IONIQ 5 Disney100 Platinum Edition made a grand entrance into “Dancing with the Stars” as part of the opening scene. Dancers navigated a magical world populated by Disney’s most iconic characters before entering the studio for the opening group performance.
• Pre-Taped Rehearsal Footage: This captivating vehicle was also featured in pre-taped rehearsal footage, adding an extra layer of magic to the show.
• Skybox Sponsorship: Hyundai secured a skybox sponsorship, ensuring a prime spot to experience the enchantment of “Dancing with the Stars.”
• Brand-Exclusive Advertisements: Hyundai enjoyed brand exclusivity for advertisements during the first hour of the show and during Disney+ broadcasts of “Dancing with the Stars” from September 18 to October 31.
• Social Media Magic: The partnership extended to various social media content and support, further engaging fans and enthusiasts in the enchantment of Disney100.

As the IONIQ 5 Disney100 Platinum Edition took center stage on “Dancing with the Stars,” the world witnessed a harmonious fusion of automotive innovation and Disney’s magical storytelling, leaving an indelible mark on both car enthusiasts and Disney aficionados alike. This remarkable collaboration serves as a testament to the enduring charm of Disney’s century-old legacy, brought to life through the magic of Hyundai’s IONIQ 5 Disney100 Platinum Edition.