Rolls-Royce Showcases a Bold Super-Luxury SUV Evolution in the Updated Cullinan Series II

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Rolls-Royce introduces the Cullinan Series II, a bold progression of the world’s foremost super-luxury SUV, redefining the standards of opulence and innovation. This evolution integrates cutting-edge technologies such as the SPIRIT digital interface and the Whispers private members app, offering clients unparalleled connectivity and convenience. The interior of the Series II boasts a stunning Clock Cabinet vitrine housing the iconic Spirit of Ecstasy figurine, alongside new botanical materials and modern craft techniques, exemplified by the intricate Duality Twill seating with over 2.2 million stitches.

The exterior design reflects a more urban-focused aesthetic, with vertical themes reminiscent of towering skyscrapers and distinctive illuminated features. The Cullinan Series II responds adeptly to shifting luxury codes and client preferences, maintaining its status as the most sought-after Rolls-Royce model.

Chris Brownridge, CEO of Rolls-Royce Motor Cars, emphasizes the Series II’s continuity with the brand’s hallmark attributes while embracing technological advancements and bespoke personalization options. Anders Warming, Director of Design, highlights the meticulous process behind the Series II’s development, ensuring a dynamic and expressive design that resonates with contemporary luxury consumers. Since its groundbreaking debut in 2018, the Cullinan has captivated a diverse clientele, reshaping perceptions of luxury motoring and attracting a younger demographic to the Rolls-Royce brand.

The Series II builds on the original Cullinan’s success, incorporating feedback from clients worldwide and leveraging new technologies to meet evolving demands. Notably, the increased urban presence of Rolls-Royce owners and a shift towards self-driving experiences informed the design and functionality of the Series II. The exterior boasts a sleek, modern aesthetic with enhanced verticality, while the interior features innovative digital displays and connectivity options tailored to the discerning tastes of luxury consumers. The powertrain returns with a V12 producing 600 horsepower and exclusive 23-inch wheels for the Black Badge version.

Rolls-Royce’s commitment to craftsmanship and personalization is evident throughout the Cullinan Series II, from the bespoke interior materials inspired by nature to the meticulously perforated leather patterns reminiscent of clouds over the Home of Rolls-Royce. Each detail reflects the brand’s dedication to excellence and client satisfaction, ensuring that the Series II continues to set the standard for super-luxury SUVs.


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