Pizza and Lexus – The Perfect Pairing in the Monogram Lexus GX

To celebrate the debut of the all-new 2024 Lexus GX, Lexus has teamed up with luxury appliance brand Monogram™ to create a unique concept vehicle: the Monogram GX. This bespoke vehicle is designed for culinary, wine, and spirits enthusiasts, and will make its official debut at the Food & Wine Classic, June 14-16 in Aspen, CO.

A Fusion of Luxury and Off-Roading

“Our all-new Lexus GX was designed to highlight the unique duality of luxury and off-roading capability, enabling our guests to create amazing experiences on the road,” said Cynthia Tenhouse, vice president of Lexus marketing. “Together with Monogram, Lexus is taking the GX experience to a new level, where road adventures meet culinary experiences.”

“This unique pairing of unexpected luxury cooking while away from home is created with signature pieces from Monogram that elevate the everyday,” said Julie Burns, executive director of Monogram appliances. “The Monogram GX puts an entirely new spin on the road trip experience with a crafted, culinary journey.”

Design Collaboration and Inspiration

Inspired by the Monogram Designer Collection, Lexus and Monogram collaborated with celebrated interior designer Richard T. Anuszkiewicz and the industrial design team at Monogram. This partnership aimed to elevate the vehicle’s refined style and proportions, showcasing a story on materiality and entertainment. The Monogram GX features:

• Two-toned camel leather custom patterned interior
• Emphasis on brass and titanium metal
• Dekton slate stone accents
• Custom rims and exterior detailing

The elite team at Complete Customs was tasked with building and engineering this one-of-a-kind showpiece.

Specialty Features

The Monogram GX comes equipped with an array of specialty features designed to elevate any culinary road trip:

Monogram 30” Smart Flush Hearth Oven

• Handcrafted to capture the performance of a wood-fired brick oven
• Perfect for preparing pizza, artisanal bread, or fresh-caught roasted branzino

Monogram Forge Heated Ice Press

• The first and only heated ice press in the U.S.
• Creates a sphere to chill bourbon or spirits, adding a touch of elegance to any gathering

Exterior Wine and Bourbon Storage

• Pressure fitted cutouts on the exterior side panels
• Store bottles of wine, bourbon, a bottle opener, and glasses for quick retrieval

Chilling Compartments

• Rear cold drawer
• Additional cold console compartment in the back seat
• Flexible chilling for ingredients

Plating Station

• Hearth-oven must-haves, cutlery, and trash bin positioned within the trunk

Wine and Spirits Bar

• Complete with a bar kit, glassware, bitters, and a folding cutting board

The vehicle shown is a special project vehicle modified with non-Lexus parts that may void the warranty, negatively impact safety, and not be street legal.

The Monogram GX is not just a vehicle; it’s an experience that combines the thrill of luxury driving with the joys of gourmet cooking, making it the ultimate companion for culinary adventures on the road.

Darryl Taylor

Darryl Taylor Dowe is a seasoned automotive professional with a proven track record of leading successful ventures and providing strategic consultation across the automotive industry. With years of hands-on experience in both business operations and market development, Darryl has played a key role in helping automotive brands grow and adapt in a rapidly evolving landscape. His insight and leadership have earned him recognition as a trusted expert, and his contributions to Automotive Addicts reflect his deep knowledge and passion for the business side of the car world.