BMW Bets on Touchscreens and Voice Controls but Not Every Driver Will Be Ready to Give Up Buttons

posted by Lloyd Tobias

BMW has spent decades building some of the most driver-focused cabins in the business, where a driver could reach for a knob or button and know exactly what it would  Full Article »

BMW iX3 and 5 Series Join Spider-Man Brand New Day With Neue Klasse Tech on the Big Screen

posted by Lloyd Tobias

BMW is bringing its next-generation mobility story to one of the biggest movie franchises in the world with a featured role in Sony Pictures’ Spider-Man: Brand New Day. The new  Full Article »

BMW Brings Alexa Plus Into the Car and It Could Change How You Talk to Your iX3

posted by Darryl Taylor

CES is usually where automakers show off screens, sensors, and big promises about the future, but BMW’s latest announcement feels like it lands closer to your everyday driving life. For  Full Article »

New Car Preview: 2026 BMW iX3 Launches Ushering in a New Era for the Brand

posted by Mike Floyd

BMW’s most significant pivot since the 1960s now has sheet metal, a charge port, and a production timeline. Meet the all-new iX3, the first model on BMW’s dedicated Neue Klasse  Full Article »