Ford is taking a big digital step by teaming up with Amazon, giving shoppers a new way to browse and buy certified pre-owned models without starting at a dealership website. Through Amazon Autos, you can now search for everything from F-150s to Mustangs that fall under Ford’s Blue Advantage program, all backed by factory checks and warranties instead of random used car promises. It is another sign that buying a car is starting to feel a lot more like buying anything else online.
Under Blue Advantage, Ford breaks certified vehicles into a few tiers that you will see while scrolling Amazon. Gold Certified vehicles are the nicest of the bunch, no more than 6 years old with fewer than 80,000 miles and backed by a 12 month or 12,000 mile comprehensive warranty. Blue Certified vehicles open the door to older, higher mileage options, up to 10 years old and 150,000 miles, with a 90 day or 4,000 mile warranty for shoppers who care more about price than pristine stats. There is also an EV Certified label that mirrors the Gold criteria but is tailored for electric vehicles with a checklist focused on batteries and high voltage components.
The real hook is how much of the process you can handle from the couch. On Amazon Autos, you can compare vehicles, estimate payments, line up Ford financing, and work through most of the paperwork before you ever set foot at a store. The dealer still handles the final handoff and delivery, but you are walking in with the big decisions already made instead of starting at square one. To take some of the anxiety out of that online commitment, Ford includes a 14 day or 1,000 mile money back guarantee for buyers who change their minds after living with the vehicle.
For now, Ford is rolling this out carefully rather than flipping a national switch. Only about 20 dealers in Los Angeles, Seattle, and Dallas are participating at launch, with more than 100 additional dealers reportedly interested in joining. That limited footprint means many shoppers will still be waiting for their local store to plug into Amazon, but it also allows Ford and its retailers to learn what works before scaling up.
Ford is not alone in this experiment. Hyundai already lists both new and certified pre-owned cars on Amazon, and Hertz uses the platform to sell certified ex rental vehicles from multiple brands. Together, they are turning Amazon Autos into a legitimate car shopping hub instead of a curiosity. For customers, that means one more way to avoid the old school all day dealer grind. For dealers, it is a new front door that meets buyers where they already spend their time online, while keeping the traditional showroom in the loop when it is time to sign and drive.
Lloyd Tobias is a seasoned automotive journalist and passionate enthusiast with over 15 years of experience immersed in the world of cars. Whether it’s exploring the latest advancements in automotive technology or keeping a close pulse on breaking industry news, Lloyd brings a sharp perspective and a deep appreciation for all things automotive. His writing blends technical insight with real-world enthusiasm, making his contributions both informative and engaging for readers who share his love for the drive. When he’s not behind the keyboard or under the hood, Lloyd enjoys test driving the newest models and staying ahead of the curve in an ever-evolving automotive landscape.
