Jeep is turning 85 this year, and if you thought that kind of birthday would mean a single trim package and a couple of badges, think again. The brand is leaning into its heritage with a wave of limited 85th Anniversary editions across the lineup, plus an ongoing “Twelve 4 Twelve” campaign that keeps the party going all year long. Jeep kicked things off with a return many enthusiasts have been loudly asking for: the HEMI-powered Wrangler Moab 392 making a comeback as a customer-driven encore.
The Twelve 4 Twelve idea is simple and very Jeep: once a month throughout 2026, a new special-edition Wrangler will debut, turning each release into its own mini event. At the same time, Jeep is rolling out a separate “Convoy” program for special-edition Gladiator models, basically giving the brand’s open-air midsize truck its own moment in the spotlight. It is a clever way to keep attention on the Wrangler and Gladiator without waiting for a full redesign cycle to generate buzz.
For the 85th Anniversary editions themselves, Jeep is spreading the love beyond the obvious icons. In addition to the previously revealed Wrangler and Gladiator versions, Jeep says the Cherokee, Grand Cherokee, Grand Wagoneer, and Compass are all getting 85th Anniversary editions, too. The visual theme is a nod to Jeep Americana, and yes, plaid is the headline, paired with Steel Oxide wheel designs and unique badging finished in Agave Blue. Inside, Jeep is adding details like Mayan Gold thread accents and seat tags finished in Blue Agave and Mayan Gold, which should make these models stand out in a parking lot full of look-alike crossovers.
This anniversary push is also Jeep reminding everyone how much of the modern SUV playbook traces back to its own milestones, from early four-wheel-drive utility vehicles to the Wagoneer helping define the family SUV idea, to the Cherokee shaping the modern SUV segment. Jeep is also using the moment to point to what is next, confirming that the all-new Jeep Recon is still on deck as the brand’s first fully electric Trail Rated SUV, with a launch expected later this year. In other words, Jeep is celebrating its past while making sure the future still looks like it can get muddy.
Lloyd Tobias is a seasoned automotive journalist and passionate enthusiast with over 15 years of experience immersed in the world of cars. Whether it’s exploring the latest advancements in automotive technology or keeping a close pulse on breaking industry news, Lloyd brings a sharp perspective and a deep appreciation for all things automotive. His writing blends technical insight with real-world enthusiasm, making his contributions both informative and engaging for readers who share his love for the drive. When he’s not behind the keyboard or under the hood, Lloyd enjoys test driving the newest models and staying ahead of the curve in an ever-evolving automotive landscape.
