We knew that Kia would have a hard time topping last year’s Super Bowl epic, which featured everything from a fake motorcycle cop through Optima-worshipping Mayans. We weren’t sure where they were going when we first saw the brief video of Adriana Lima waving the checkered flag, and then we were pretty sure Kia had lost its mind when it posted a five-hour video of Lima waving a checkered flag.
We’ll admit that she’s easy on the eyes, but a five hour video of anyone, doing pretty much anything, is about four hours too long for our attention spans.
Somehow, however, Kia pulled it off. Their Super Bowl ad may be the best we’ve seen this year, and it’s as bizarre as last year’s effort. We’ll let you be the judge, though – take a look at the video below, and tell us if it beats the efforts from Toyota, Volkswagen and Acura.
And just in case you want to verify that five hours of Adriana Lima waving a checkered flag is indeed too much of a good thing, here’s today’s extra special bonus video.
Kurt Ernst has been passionate about automobiles and driving nearly his entire life. His early years were shaped working in the family service station, though his real passion was auto racing. After graduating from the University of Colorado, Kurt spent a year club racing with the Sports Car Club of America, before focusing on a business career in marketing and project management. Later, his passion for writing and the automotive hobby found him freelancing for a variety of automotive news sites, including Automotive Addicts and Motor Authority, where his work was syndicated and appeared in several national publications. Recognized as an expert in the automotive field, Kurt joined Hemmings Motor News as an Associate Editor in 2013, and in the years since has progressed to Editor, Hemmings Daily; Managing Editor for Hemmings Motor News, Hemmings Classic Car, Hemmings Muscle Machines, and the Hemmings Daily; and now, Managing Editor, Hemmings Auctions. Kurt was instrumental in organizing the Hemmings Motor News Concours d’Elegance from 2013-2019, and has served as a judge at this event and The Vintage Racing Stable Concours d’Elegance. A Skip Barber Racing School graduate and prolific writer, Ernst is also skilled in copyediting, project management, brand development, and public relations.
