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Automotive

‘Chevy Runs Deep’ Finally Deep-Sixed
Jan 9, 2013 ΞComments Off on ‘Chevy Runs Deep’ Finally Deep-Sixed

‘Chevy Runs Deep’ Finally Deep-Sixed

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History, we suspect, will not be kind to ad slogans developed by Chevrolet in recent years. While past pitches such as “Like A Rock” were at least evocative, phrases like  Full Article »

Audi

Audi Goes Long On S Model Advertising: Video
Sep 6, 2012 ΞComments Off on Audi Goes Long On S Model Advertising: Video

Audi Goes Long On S Model Advertising: Video

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GM may find that Super Bowl advertising isn’t worth the expense, but Audi sees it a bit differently. A veteran of five Super Bowl ad campaigns, Audi will return in  Full Article »

Automotive

Watchdog Group Sues Hyundai Over Elantra Fuel Economy
Jul 11, 2012 ΞComments Off on Watchdog Group Sues Hyundai Over Elantra Fuel Economy

Watchdog Group Sues Hyundai Over Elantra Fuel Economy

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When you shop for a car, the window sticker, also known as the “Monroney label,” discloses a lot of information for the consumer. On it, you’ll find a car’s suggested  Full Article »

Automotive

GM Pulls Out Of Super Bowl Advertising

GM Pulls Out Of Super Bowl Advertising

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If someone were to ask us what’s going on with GM’s marketing and advertising these days, our honest answer would have to be, “we have no idea.” A few years  Full Article »

Automotive

And In Super Bowl Ads, It’s Kia For The Win
Feb 2, 2012 ΞComments Off on And In Super Bowl Ads, It’s Kia For The Win

And In Super Bowl Ads, It’s Kia For The Win

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We knew that Kia would have a hard time topping last year’s Super Bowl epic, which featured everything from a fake motorcycle cop through Optima-worshipping Mayans. We weren’t sure where  Full Article »

Automotive

Group Alleges That Chrysler & Ford Engage In False Advertising

Group Alleges That Chrysler & Ford Engage In False Advertising

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The Made in the USA Foundation was created in 1989 to promote American-manufactured products, and Ford was one of the companies that provided initial funding to the group. That hasn’t  Full Article »

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