GM may find that Super Bowl advertising isn’t worth the expense, but Audi sees it a bit differently. A veteran of five Super Bowl ad campaigns, Audi will return in 2013 for a sixth time, led by advertising agency Venables Bell & Partners.
Before the big game, though, Audi will advertise during the regular NFL season, kicking things off with a new ad for the S8. Entitled “Suspect,” the sixty-second spot is an homage to classic bank heist films, and it goes to show that you can’t believe everything that you see. That, or the fact that the mind wanders when it’s not otherwise occupied.
Audi is showing off its S luxury performance line for a good reason, too: for the first time in the brand’s history, all S models sold in Europe will also be available in the United States.
Expect to see the “Suspect” ad on other cable channels as well, including FX, National Geographic, ESPN, AMC, USA and Food TV, and a shorter, 30-second spot will debut online.
Kurt Ernst has been passionate about automobiles and driving nearly his entire life. His early years were shaped working in the family service station, though his real passion was auto racing. After graduating from the University of Colorado, Kurt spent a year club racing with the Sports Car Club of America, before focusing on a business career in marketing and project management. Later, his passion for writing and the automotive hobby found him freelancing for a variety of automotive news sites, including Automotive Addicts and Motor Authority, where his work was syndicated and appeared in several national publications. Recognized as an expert in the automotive field, Kurt joined Hemmings Motor News as an Associate Editor in 2013, and in the years since has progressed to Editor, Hemmings Daily; Managing Editor for Hemmings Motor News, Hemmings Classic Car, Hemmings Muscle Machines, and the Hemmings Daily; and now, Managing Editor, Hemmings Auctions. Kurt was instrumental in organizing the Hemmings Motor News Concours d’Elegance from 2013-2019, and has served as a judge at this event and The Vintage Racing Stable Concours d’Elegance. A Skip Barber Racing School graduate and prolific writer, Ernst is also skilled in copyediting, project management, brand development, and public relations.
