If you live in the U.S. and hope to park a new Subaru BRZ in your garage this year, here’s our suggestion: head down to your local Subaru dealer today and put down a deposit to reserve one in your name. Car and Driver has learned from a U.S. Subaru dealer that only 6,000 BRZs will be imported for the 2013 model year, which likely means that demand will exceed supply.
Subaru is neither confirming nor denying this, but the automaker is on record as saying it needed to sell between 5,000 and 7,000 coupes at around $25,000 each to turn a profit. By splitting the difference and importing 6,000 units, Subaru is likely to keep demand (and thus, pricing) high. Not everyone who wants a BRZ will get one, and those who do can expect to pay sticker price (or more) for the privilege of buying one.
Subaru dealers are now accepting pre-orders with deposits, although the official selling price of the BRZ has yet to be established. Any deposit money taken for a BRZ is fully-refundable, since dealers are likely to have little trouble in moving inventory.