Subaru's BRZ Coupe. Image: Subaru
If you live in the U.S. and hope to park a new Subaru BRZ in your garage this year, here’s our suggestion: head down to your local Subaru dealer today and put down a deposit to reserve one in your name. Car and Driver has learned from a U.S. Subaru dealer that only 6,000 BRZs will be imported for the 2013 model year, which likely means that demand will exceed supply.
Subaru is neither confirming nor denying this, but the automaker is on record as saying it needed to sell between 5,000 and 7,000 coupes at around $25,000 each to turn a profit. By splitting the difference and importing 6,000 units, Subaru is likely to keep demand (and thus, pricing) high. Not everyone who wants a BRZ will get one, and those who do can expect to pay sticker price (or more) for the privilege of buying one.
Subaru dealers are now accepting pre-orders with deposits, although the official selling price of the BRZ has yet to be established. Any deposit money taken for a BRZ is fully-refundable, since dealers are likely to have little trouble in moving inventory.
Kurt Ernst has been passionate about automobiles and driving nearly his entire life. His early years were shaped working in the family service station, though his real passion was auto racing. After graduating from the University of Colorado, Kurt spent a year club racing with the Sports Car Club of America, before focusing on a business career in marketing and project management. Later, his passion for writing and the automotive hobby found him freelancing for a variety of automotive news sites, including Automotive Addicts and Motor Authority, where his work was syndicated and appeared in several national publications. Recognized as an expert in the automotive field, Kurt joined Hemmings Motor News as an Associate Editor in 2013, and in the years since has progressed to Editor, Hemmings Daily; Managing Editor for Hemmings Motor News, Hemmings Classic Car, Hemmings Muscle Machines, and the Hemmings Daily; and now, Managing Editor, Hemmings Auctions. Kurt was instrumental in organizing the Hemmings Motor News Concours d’Elegance from 2013-2019, and has served as a judge at this event and The Vintage Racing Stable Concours d’Elegance. A Skip Barber Racing School graduate and prolific writer, Ernst is also skilled in copyediting, project management, brand development, and public relations.
