There’s no doubt that the Subaru BRZ and Scion FR-S are among the most eagerly awaited cars in years, but as this commercial warns, perhaps you should think twice before buying one. Dealer price gouging aside, there are real risks associated with buying a car that’s entertaining to drive, especially if you live somewhere where the roads aren’t all flat and straight.
Buy a Subaru BRZ, it seems, and you’ll ignore work, stand up your supermodel girlfriend and forget all about your faithful canine companion, who waits patiently by your open garage door. We haven’t driven the BRZ yet, so we can’t say if it’s really this entertaining or not, but we’ve driven plenty of cars with serious amusement value without ever encountering this problem. Maybe we just don’t have an addictive personality.
Also, don’t forget that you can get discounted new car pricing with a free quote through qualified local dealer partners.
It’s also worth pointing out the “upscale” theme to this video. Judging from the star’s office, girlfriend, etc., one could easily substitute a Porsche, Mercedes-Benz or Audi model for the Subaru in the ad. Subaru has made no secret that it’s marketing the BRZ to a different customer than the Scion FR-S, so don’t be surprised if U.S. ads target a wealthier and older shopper, too.
Kurt Ernst has been passionate about automobiles and driving nearly his entire life. His early years were shaped working in the family service station, though his real passion was auto racing. After graduating from the University of Colorado, Kurt spent a year club racing with the Sports Car Club of America, before focusing on a business career in marketing and project management. Later, his passion for writing and the automotive hobby found him freelancing for a variety of automotive news sites, including Automotive Addicts and Motor Authority, where his work was syndicated and appeared in several national publications. Recognized as an expert in the automotive field, Kurt joined Hemmings Motor News as an Associate Editor in 2013, and in the years since has progressed to Editor, Hemmings Daily; Managing Editor for Hemmings Motor News, Hemmings Classic Car, Hemmings Muscle Machines, and the Hemmings Daily; and now, Managing Editor, Hemmings Auctions. Kurt was instrumental in organizing the Hemmings Motor News Concours d’Elegance from 2013-2019, and has served as a judge at this event and The Vintage Racing Stable Concours d’Elegance. A Skip Barber Racing School graduate and prolific writer, Ernst is also skilled in copyediting, project management, brand development, and public relations.
