There’s no doubt that the Subaru BRZ and Scion FR-S are among the most eagerly awaited cars in years, but as this commercial warns, perhaps you should think twice before buying one. Dealer price gouging aside, there are real risks associated with buying a car that’s entertaining to drive, especially if you live somewhere where the roads aren’t all flat and straight.
Buy a Subaru BRZ, it seems, and you’ll ignore work, stand up your supermodel girlfriend and forget all about your faithful canine companion, who waits patiently by your open garage door. We haven’t driven the BRZ yet, so we can’t say if it’s really this entertaining or not, but we’ve driven plenty of cars with serious amusement value without ever encountering this problem. Maybe we just don’t have an addictive personality.
It’s also worth pointing out the “upscale” theme to this video. Judging from the star’s office, girlfriend, etc., one could easily substitute a Porsche, Mercedes-Benz or Audi model for the Subaru in the ad. Subaru has made no secret that it’s marketing the BRZ to a different customer than the Scion FR-S, so don’t be surprised if U.S. ads target a wealthier and older shopper, too.
