French artist Bernar Venet sees beauty in everyday things, like a line, an arc or a mathematical equation. When Bugatti approached him to create a special, one-off version of the Veyron Grand Sport, Venet was reluctant to take on the project. The Veyron, after all, was already a work of art, so what could be added to it without taking something away?
After repeated requests, Venet conceded and worked to come up with a motif that would enhance the car’s appearance in a relative and meaningful way. Ultimately, he came up with the idea to display engineering equations used in the car’s development along its line, blurred as if erased by speed.The front of the car would start in a bronze metallic color, which would fade to a rich, monochrome brown in the rear.
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Venet’s familiar “Indeterminate Line” artwork would be used to adorn the gas cap, oil cap and interior, while the equation theme was carried over to the cockpit, stitched on the leather seating.
Though difficult to describe, the car’s theme actually works well for its intended purpose. The Bugatti Grand Sport Venet may not be to everyone’s taste, but neither are Venet’s sculptures or paintings. If you’re on the fence and want to see the car in the flesh, it will on display at the Rubell Family Collection during Art Basel Miami Beach, scheduled for December 6 though December 9, 2012.
Kurt Ernst has been passionate about automobiles and driving nearly his entire life. His early years were shaped working in the family service station, though his real passion was auto racing. After graduating from the University of Colorado, Kurt spent a year club racing with the Sports Car Club of America, before focusing on a business career in marketing and project management. Later, his passion for writing and the automotive hobby found him freelancing for a variety of automotive news sites, including Automotive Addicts and Motor Authority, where his work was syndicated and appeared in several national publications. Recognized as an expert in the automotive field, Kurt joined Hemmings Motor News as an Associate Editor in 2013, and in the years since has progressed to Editor, Hemmings Daily; Managing Editor for Hemmings Motor News, Hemmings Classic Car, Hemmings Muscle Machines, and the Hemmings Daily; and now, Managing Editor, Hemmings Auctions. Kurt was instrumental in organizing the Hemmings Motor News Concours d’Elegance from 2013-2019, and has served as a judge at this event and The Vintage Racing Stable Concours d’Elegance. A Skip Barber Racing School graduate and prolific writer, Ernst is also skilled in copyediting, project management, brand development, and public relations.