The electrifying future of Honda takes center stage at the Los Angeles Auto Show as the hybrid-electric Prelude Concept makes its North American debut. Following its recent introduction at the Japan Mobility Show (JMS), this sleek two-door coupe showcases Honda’s dedication to blending sporty aesthetics with eco-friendly performance, symbolizing a pivotal step in the brand’s electrification strategy.
The Prelude nameplate, a revered icon since its inception in November 1978, has continually captivated automotive enthusiasts with its dynamic design and impressive performance. Now, as the Prelude Concept graces the LA Auto Show, it serves as a beacon for Honda’s commitment to infusing the “joy of driving” into the realm of electrified vehicles.
Gary Robinson, Vice President of Auto Planning and Strategy at American Honda Motor Co., Inc., emphasizes the significance of the hybrid Prelude Concept in Honda’s electrification journey. He notes that Honda’s hybrid-electric models have played a crucial role, constituting a remarkable one-quarter of Honda sales in 2023. The display of the Prelude Concept not only showcases the brand’s electrification strategy but does so in a sporty and dynamic package, reinforcing Honda’s commitment to merging sustainability with driving pleasure.
The Prelude Concept’s arrival in North America marks 45 years since the debut of the first-generation Prelude, a testament to its enduring popularity among automotive enthusiasts. The sports coupe, present in the Honda lineup for five generations until the 2001 model year, has left an indelible mark on the brand’s history.
At the LA Auto Show, the Prelude Concept shares the stage with other notable electrified vehicles from Honda, including the 2024 Honda Prologue, the brand’s first all-electric SUV, and the recently released Honda Motocompacto e-scooter. The Prologue, set to arrive at Honda dealers early next year, adds to the diverse lineup of electrified options for consumers.
Honda’s broader electrification strategy is highlighted, emphasizing its goal to achieve carbon neutrality for all products and corporate activities by 2050. The vision includes making battery-electric and fuel cell electric vehicles constitute 100% of new vehicle sales by 2040. Hybrid-electric vehicles play a pivotal role in this strategy, with Honda achieving record electrified vehicle sales in 2023, surpassing one million cumulative sales.
Looking ahead, Honda plans to continue its electric journey with the launch of the Honda Prologue, the brand’s first all-electric SUV, in early 2024. Following this, a mid- to large-size EV model based on Honda’s EV architecture is slated for a 2025 release. As the Prelude Concept takes the spotlight at the LA Auto Show, it symbolizes not only Honda’s storied past but also the electrified future that awaits enthusiasts and environmentally conscious drivers alike.